Tag Archives: small business seo

What Is A Content Marketing Strategy?

Publish Relevant Content to Multiple Channels

A content marketing strategy is the system a business uses to design, create and disperse pertinent content to multiple online channels. An effective content marketing strategy targets a distinct, pre-defined customer segment. The goal is to provide content that is relevant and beneficial to the customer or potential customer.

Young African American woman using laptop on steps outdoors

Steptap Creates Custom Content That Benefits Your Customers

Steptap creates and manages quality content for your customers. Steptap makes it easy for businesses of all sizes to create and deliver informative step-based instructions (called steplists) that teach customers how to do something.

Steptap Content Teaches Customers How to Use and Enjoy Your Products

A steplist can demonstrate how to use a product,  assemble a product, or complete a project of interest to the user.  (Of course, a business could issue a steplist that has nothing to do with their products, services, or industry, but that probably wouldn’t be useful to their target customer. We are talking strategy, after all.)

To see how it works, visit steptap.com.

Business Blogging With Steptap How-Tos

Business blogging tips from Steptap: Are you struggling to come up with new ideas for your small business blog? If you sell a product or service that requires instructions for your customers, Steptap can help you create quality how-to content and share it on your business blog. At steptap.com, you create concise, professional instructions (called steplists) that customers can easily download, use, save, and share.

A steplist is an easy-to-follow list of steps that teaches anyone to do anything – like how to use a product. Steplists are perfect for business blogging. Here is an example: a business owner who sells garden supplies could create a steplist for a featured project each week.  Add a good photo or video and your blog post is done! Post it to your business Facebook page, Pinterest board or YouTube channel.

Your customers can download the steplist from your business blog and view it on their phone while they work on the project. They can also share it instantly to their social networks.

As an SEO tool, business blogging requires  frequent posts chock full of industry-specific and geographic keywords.  In addition to the small business SEO value, relevant how-to instructions increase customer engagement with your company. Steptap is for the busy business blogger who doesn’t have a lot of time to write a new post every week. Visit steptap.com to get started.