Tag Archives: SEO

Online Marketing SEO: Your Content Still Has Legs

Man Holding A Stack Of Money And A ComputerLeverage All That Good Stuff You Already Have

CMOs: Are you using those user’s manuals, FAQs, product how-to videos, webinars, infographics, diagrams, blog posts, email campaigns, and white papers to improve your search engine rankings and drive new sales by engaging your customers with useable content?

Your Existing Custom Content Has Untapped ROI Potential

Most companies have existing content that helps customer learn how to use or enjoy the products or services they sell. This mountain of content represents an often untapped treasure trove of useful, engaging content that improves the customer experience but is often buried in the depths of lost PDFs, user manuals, and outdated customer updates.

Steptap represents an opportunity to leverage your existing content as part of your online content marketing and SEO strategy.

Business marketers can easily turn existing content into useful how-to information that satisfies consumer searches for solutions. Savvy businesses are using Steptap to produce how-to instructions in two basic formats:

Direct Instructions: if you have a product that requires instructions, Steptap is a great platform to develop, maintain, and distribute instructions that your customers need to use your product. For instance, instructions on how to program a new garage door remote.

Instructions that are created and posted in Steptap can be shared and distributed in a wide variety of social and online platforms. And while this sometimes represents a challenge for management and future edits, Steptap offers the ability of central management and control, so that no matter how far and wide your instructions have been shared, there is only one place to make updates to ensure everything is current.

Indirect Instructions: if you have a product that is used to perform a secondary task (such as using a shovel to dig a hole), describe how to “dig the hole” to help your customers learn more about how your widget can be used.  This is a great opportunity to pitch your product as the solution to a customer need: “How do I dig a hole?”

Customers are always seeking answers to project-based questions; “How do I create a podcast?”, “How do I make chocolate chip cookies?”, “How do I fix a broken sprinkler head?”

These kinds of customer questions can be answered with expert step-by-step instructions and links to the products or services that can make them possible.

How-to content is one of the most effective kinds of marketing content because it gets you in front of customers with your solution when they are looking for it. Many of the answers to customer questions are already created in your product manuals and user guides, but are locked up out of reach of your potential customers.

“Search engines love quality content, and creating it is
the most effective SEO tactic.”ascend2.com/Benchmark Summary Report

You’ve done the heavy lifting – the content has been created.  And it probably wasn’t cheap. Take advantage of what you already have by turning into useful content in a hot new social sharing platform; Steptap.

Time and Money: Save Both

“It would be great if a repurposing strategy could help people move beyond SEO. If you’re doing a really good job on your site and online in general – if you’re answering questions that people are genuinely asking – you’re positioning yourself to stand out in search. And repurposing content into different formats to supply the answers in a way that will best engage different users just increases your chances of success.” –brafton.com/Repurposing Your Content

Steptap provides the perfect platform for businesses to create, share, and manage useful content that customers are looking for.

Starting on Steptap is free. Business users can pay just a little to upgrade to a Premium or Corporate account that enables additional branding and SEO options for each “steplist”. Steplists are posted live to the web and become available to share, index and post wherever your customers are looking.

Visit http://steptap.com today and start your free account. Have a look around and see the many ways we can help you teach customers how to use and enjoy your products.

Accessible Instructions At Your Fingertips

Cropped image of man's hand scanning product through mobile phoneIn this digital age, we truly are swimming in information soup. From our desktop computers to our laptops to our tablets and to our phones, we are connected to an infinite sea of knowledge.

Concise How-Tos Can Be Hard to Find

At times, this makes our lives easier. However, it seems like straightforward, “how-to” instructions can be hard to find. Instructions for fixing things, building things, using things, and simply doing things.

Steptap Provides a Better Way to Share How-To Knowledge

Steptap.com wants to change that. Steptap is revolutionizing the way we produce and share our how-to knowledge. At Steptap you can create and share step-based instructions for anything.

These instructions, called steplists, can be searched, downloaded, posted on a blog, shared on Facebook, pinned to a Pinterest board, or embedded in a business website.

How-Tos for Everything

Are you a small business owner who needs an easy way to give your customers instructions regarding your products? Make a steplist. Are you a craft guru with a sizable Pinterest following? Give your followers easy-to-follow instructions with Steptap! Are you an e-tailer? Embed your webpage with steplists so your customers know how to use your products and return to your site frequently. (Did we mention that steplists can also improve your website search rankings?)

Visit steptap.com to start creating how-to lists and learn more about how Steptap can make how-to information better organized, more accessible, and more valuable. The basic account is free. Upgrade for better SEO.