Tag Archives: quality inbound marketing

Product Instructions Are Useless On Page Twenty

Mandolin Over RedI started playing the mandolin about twenty years ago. In that period of my life, I didn’t search online every time I needed to learn how to do something. I can’t even remember if I had internet in my home in 1994.

Customers Seek Informative Product Instructions

The first time I needed to replace my mandolin strings, I figured that it couldn’t be too hard so I went at it. I discovered that it was more complicated than I thought. I couldn’t attach them securely to the tuning pegs and the strings were flying everywhere. I ended up taking it to a professional to straighten out my mess. Every few months, I paid another twenty-five bucks to have it restrung.

Now any beginning mandolin player can easily find online product instructions which saves time and money.

Customers Trust Companies Who Educate

What brand of strings do I buy? I buy from the company who helped me out the first time. They provided concise instructions and – this is critical – appeared on the first page of my initial Google search.

How-to information is useless if it is buried on page twenty. Thus: quality content must be search engine optimized for your customers to find it.

Steptap Creates Content That Helps Your Customers Use Your Products

Product instructions improve search engine rankings. At Steptap, we create and publish engaging product instructions called steplists.  Each steplist is a self-contained how-to and searchable page. Each steplist also generates its own unique QR code that can be downloaded or printed on packaging or marketing materials.

To see how it works, visit steptap.com