Tag Archives: product instructions

Sell Solutions, Not Products

No Strings Attached

The philosophy of “selling a solution” is a popular content marketing strategy topic – for good reason. The value in educational content is that it offers your prospects a solution before even mentioning your product. Who doesn’t appreciate concise “no-strings-attached” instructions?

steptap-blog-wash-car

Sell Solutions, Not Products

Say I am researching auto detailing products and you sell them. What is my first objective? Cleaning my car. If you teach me the best techniques for at-home car detailing, I will sing your praises every time I climb into my sweet ride.

It is also likely that I will share my new tips with my fellow car lovers, both on- and off-line. I may even order your waxes, polishes, tire cleaners and microfiber cloths without ever seeing a traditional advertisement. Nice.

Discover the Value of Product How-Tos

Surprisingly, many companies have yet to discover the value of well-crafted product instructions. At Steptap, we create optimized product how-tos as part of your content marketing strategy – both B2B and B2C. See steptap.com to get started.

Accessible Instructions At Your Fingertips

Cropped image of man's hand scanning product through mobile phoneIn this digital age, we truly are swimming in information soup. From our desktop computers to our laptops to our tablets and to our phones, we are connected to an infinite sea of knowledge.

Concise How-Tos Can Be Hard to Find

At times, this makes our lives easier. However, it seems like straightforward, “how-to” instructions can be hard to find. Instructions for fixing things, building things, using things, and simply doing things.

Steptap Provides a Better Way to Share How-To Knowledge

Steptap.com wants to change that. Steptap is revolutionizing the way we produce and share our how-to knowledge. At Steptap you can create and share step-based instructions for anything.

These instructions, called steplists, can be searched, downloaded, posted on a blog, shared on Facebook, pinned to a Pinterest board, or embedded in a business website.

How-Tos for Everything

Are you a small business owner who needs an easy way to give your customers instructions regarding your products? Make a steplist. Are you a craft guru with a sizable Pinterest following? Give your followers easy-to-follow instructions with Steptap! Are you an e-tailer? Embed your webpage with steplists so your customers know how to use your products and return to your site frequently. (Did we mention that steplists can also improve your website search rankings?)

Visit steptap.com to start creating how-to lists and learn more about how Steptap can make how-to information better organized, more accessible, and more valuable. The basic account is free. Upgrade for better SEO.