Tag Archives: market your small business

If You Don’t Teach Them, Your Competitors Will

steptap-blog-nomadWho is teaching your customers?

Check out “The Marketer’s Challenge: How To Teach Customers New Behaviours” from Ian Gordon of the Ivey Business Journal.

New products are proliferating, and research shows that the most successful among them have clearly benefited from customers’ ease in learning the benefits and applications of those products quickly, in finding out how the devices actually work, and in sharing their knowledge with friends.”

Let’s break this down:

  1. Show customers product benefits – benefits speak to a customer need, and solve a problem most customers are researching when they find content that leads to a purchase.
  2. Quickly teach customers how your products work – customers are searching the Internet for solutions and need to solve them “now”. Content that takes too long to ingest or that doesn’t get to the point gets skipped over for more concise solutions.
  3. Make it easy for customers to share their knowledge with friends – helping your customers solve problems compels sharing, and when your solutions are on a sharing platform, it helps get your message out to more people who are looking for them.

The Steptap platform hits all of these key marketing factors head on. We create step-based how-tos, publish them when your product launches, and make sharing irresistible.

Don’t Leave Purchase Outcomes to Chance

“By not effectively teaching customers, manufacturers are letting them learn on their own, at their own pace and with uncertain learning – and purchase – outcomes.” –The Marketer’s Challenge: How To Teach Customers New Behaviours

Let Steptap teach prospects how to use and enjoy your products with custom instructions tailored to your customer. Start a free account right now, or upgrade to a Premium account for just a little bit more and brand your message with your own logo, colors, links and tags.

Small Business Marketing With Steptap How-Tos

Attention small business owners! Welcome to Steptap – the easiest and quickest way to show your customers how-to. Create instructions (called steplists) in minutes to share with your customers.

What is a steplist? A steplist is a concise, ordered list of necessary items and timed steps showing how to do something. 1,2,3, Done! Steplists can also contain photos, diagrams or videos. Give it a try at steptap.com

For example, if you own a business that sells products that need to be assembled – say sprinkler parts – your customers can download a steplist (proudly displaying your logo) from the steplist QR code displayed on your store shelves or packaging. A customer with easy-to-follow instructions and a complete list of required items can buy all they need on their first trip to your store. Then they can complete their project hassle-free without calling your busy staff when they get stuck and can’t remember what to do next. The steplist can then be saved by your customer and easily shared. Every time your client needs those handy instructions, they will see your business logo. Small business marketing doesn’t get any easier.

Sell online and need small business marketing help? Embed quality how-to steplists on your online store website, business blog, Pinterest board, YouTube channel or Facebook page. Your steplists can be easily updated, managed, and reposted from your steptap account.

Steptap Small Business Marketing For E-Tailers:

Boost conversion rates
Improve retention
Increase average order size
Strengthen brand recognition
Improve customer engagement
Drive traffic to online stores and social media sites
Deliver better customer service and technical support
Reduce product returns