Are You Using Product How-Tos to Increase Sales?
Hello visitors! Today’s post is short and to-the-point, just like Steptap product how-tos. I have listed the most compelling reasons for using product instructions as part of your overall content marketing strategy.
1. Prospects seeking product instructions are further up the purchase funnel
2. How-tos are an inexpensive way to market online
3. It shows customers that your product solves a problem
4. People love to share and re-post useful how-tos
5. It improves your search rankings
6. It provides additional entry points to your online store
7. It allows you to leverage your existing educational content
8. It tells prospects that you care about their needs
9. How-tos attract unexpected customers
10. Steptap can create and publish search engine optimized product how-tos to multiple platforms
I could write an entire post on each of these – and will do so eventually. If you have successfully used product how-tos in your marketing, please comment on this post and tell me about it.