Tag Archives: inbound marketing

Why Your Business Should Transition To Inbound Marketing

Steptap Inbound MarketingAdopting an inbound strategy doubles average website conversion rates, from 6% to 12%.1

Traditional Marketing Can Turn Customers Off

As opposed to aggressive online advertising – “Buy now and get a free tote bag!” – inbound marketing educates your customers through podcasts, white papers, social media pages, business blogs, videos and other platforms.

Inbound Marketing Costs Less and Works Better

Content marketing costs 62% less than traditional marketing and generates approximately 3 times as many leads.1

The most effective inbound marketing:

  • Is relevant
  • Is engaging
  • Educates customers
  • Is transparent
  • Is custom
  • Is customer-focused
  • Fills a need or makes life better
  • Is integrated across all channels

We Create Custom Step-Based Instructions That Educate Your Customers

At steptap.com, we create custom, branded step-based how-to instructions (called steplists) that teach your customers how to use or enjoy your products. Search engine optimized how-tos are a key component of effective inbound marketing efforts.

Need help with your content marketing? We’ll take care of it for your company!

1“Content Marketing Infographic,” Demand Metric, accessed March 31, 2014