Tag Archives: how to make a content marketing strategy

Teach Your Customers And The Sales Will Follow

content marketing strategyQuality Content Establishes Credibility

How do you build good will with your online brand? Teach your customers how to do something. Something useful.

Sure, your site is pasted with product information, promotions, and eye-catching images, but I’m talking about information that will make your customers’ lives easier.

What Can You Do to Help Your Customer?

Think about your typical customer – not your entire market en masse, but your ideal customer. What’s her name? Her age? Where does she live? Where does she work? How much does she make? Married or single? What does she do for fun? Where does she shop online? Now that you can picture her, it will be easier to figure out what would make her life better.

If you own an accounting firm that caters to small business owners, you can probably think of many things you can teach your typical customer. Maybe there are changes to home office tax write-offs. You could provide reviews of online bookkeeping systems or information about business insurance.

Show Them You’re the Expert

Think about your industry. Are their trends your customer might not know about? New regulations? Show your customers that you’re the expert they can turn to for the latest developments.

High-quality content in the form of relevant information drives sales. It should be a key component of your content marketing strategy. Steptap makes it easy for businesses to provide valuable online content in the form of how-to instructions. Visit steptap.com to get started.

Why Steptap Should Be Part Of Your Content Marketing Strategy

Quality Content Brings Customers to Your Business

Fact: The overwhelming majority of customers consult online sites before making purchasing decisions – between 87 and 95 percent depending on the study.

“Today, the collective voice of the internet is eclipsing the persuasive power of family, friends or colleagues when it comes to influencing purchase decisions,” Dave Senay, CEO of the research firm Fleishman-Hillard.

Fact: Consumers use, on average, 8 different online media sources to find product information.

Fact: Because of this fragmentation (which has increased sharply in the past five years and continues its upward trend), it is critical for business owners to market on multiple platforms including online stores, product review sites, social media, blogs and hard media. The gateway to all of these channels is the search engine. SEO is king.

According to Brafton:

“Consumers are more likely to buy from companies that offer custom content. Creating original content aimed at informing consumers or B2B buyers without aggressive selling language will help businesses appeal to new prospects.” 1

Your Customers Want Useful Information

Fact: The most valuable content teaches the customer how to do something useful. Clear, concise and helpful content is preferred by today’s short-attention users including millennials.

“Marketers need to maximize their online channels to make it easy for consumers to interact with and access information about their brands.” 2

Steptap Creates Engaging, Searchable Content for Your Company

Visit steptap.com to learn more about why you need custom Steptap content as part of your content marketing strategy.

1  “Content Marketing,” Brafton, accessed on March 25, 2014

2 “2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices,” Fleishman-Hillard, January 31, 2012, fleishmanhillard.com, accessed on March 25, 2014