Check out “The Marketer’s Challenge: How To Teach Customers New Behaviours” from Ian Gordon of the Ivey Business Journal.
“New products are proliferating, and research shows that the most successful among them have clearly benefited from customers’ ease in learning the benefits and applications of those products quickly, in finding out how the devices actually work, and in sharing their knowledge with friends.”
Let’s break this down:
- Show customers product benefits – benefits speak to a customer need, and solve a problem most customers are researching when they find content that leads to a purchase.
- Quickly teach customers how your products work – customers are searching the Internet for solutions and need to solve them “now”. Content that takes too long to ingest or that doesn’t get to the point gets skipped over for more concise solutions.
- Make it easy for customers to share their knowledge with friends – helping your customers solve problems compels sharing, and when your solutions are on a sharing platform, it helps get your message out to more people who are looking for them.
The Steptap platform hits all of these key marketing factors head on. We create step-based how-tos, publish them when your product launches, and make sharing irresistible.
Don’t Leave Purchase Outcomes to Chance
“By not effectively teaching customers, manufacturers are letting them learn on their own, at their own pace and with uncertain learning – and purchase – outcomes.” –The Marketer’s Challenge: How To Teach Customers New Behaviours
Let Steptap teach prospects how to use and enjoy your products with custom instructions tailored to your customer. Start a free account right now, or upgrade to a Premium account for just a little bit more and brand your message with your own logo, colors, links and tags.