Tag Archives: how to create quality content

If You Don’t Teach Them, Your Competitors Will

steptap-blog-nomadWho is teaching your customers?

Check out “The Marketer’s Challenge: How To Teach Customers New Behaviours” from Ian Gordon of the Ivey Business Journal.

New products are proliferating, and research shows that the most successful among them have clearly benefited from customers’ ease in learning the benefits and applications of those products quickly, in finding out how the devices actually work, and in sharing their knowledge with friends.”

Let’s break this down:

  1. Show customers product benefits – benefits speak to a customer need, and solve a problem most customers are researching when they find content that leads to a purchase.
  2. Quickly teach customers how your products work – customers are searching the Internet for solutions and need to solve them “now”. Content that takes too long to ingest or that doesn’t get to the point gets skipped over for more concise solutions.
  3. Make it easy for customers to share their knowledge with friends – helping your customers solve problems compels sharing, and when your solutions are on a sharing platform, it helps get your message out to more people who are looking for them.

The Steptap platform hits all of these key marketing factors head on. We create step-based how-tos, publish them when your product launches, and make sharing irresistible.

Don’t Leave Purchase Outcomes to Chance

“By not effectively teaching customers, manufacturers are letting them learn on their own, at their own pace and with uncertain learning – and purchase – outcomes.” –The Marketer’s Challenge: How To Teach Customers New Behaviours

Let Steptap teach prospects how to use and enjoy your products with custom instructions tailored to your customer. Start a free account right now, or upgrade to a Premium account for just a little bit more and brand your message with your own logo, colors, links and tags.

Build Customer Loyalty With How-Tos

Woman with laptop man newspaper in train texting commuting readingTeaching customers how to use your products is one of the best ways to build customer loyalty. You want to show your customers that you are interested, first and foremost, in solving their problem.

But loyalty is not won in a day. A strategic customer education marketing campaign requires quality content published daily.

Social media strategist Mack Collier:
“If you consistently create content that creates value for your customers, then they will trust your content. No longer will they go through an internal vetting process to decide if your content is worth paying attention to.”

Teach Your Customers Something Valuable Every Day

At Steptap, we create engaging step-based product “how-tos” and publish them regularly to key sites. These product instructions, called steplists, drive sales in myriad ways:

  • Content that educates increases time spent on your website and encourages return visits
  • Publishing steplists to several channels provides multiple entry points to your business webpage
  • Relevant content helps establish your authority in your niche
  • Steplists allow you to leverage your existing instructional content
  • Widespread online distribution increases your company’s searchability
  • Instructional how-tos integrate seamlessly with your existing marketing efforts

We look forward to creating product how-tos that will make your customers sit up and take notice. Visit steptap.com to get started.