Tag Archives: how-to content

Do You Have A Plan For How-To Content?

Starting From Scratch?

Perhaps you just launched a start-up. Perhaps your small business has been humming along nicely without a plan but you realize that your competitors are pulling ahead.

Perhaps you can’t afford a full-time marketing director.  Perhaps you’ve had a haphazard approach thus far: sporadic blog posts, an all-but-ignored Facebook page, and a poorly-managed Google Adwords campaign.

We understand. Content marketing takes time and dedication. If you are a small business owner, you are probably too busy running your business to spend a lot of time creating effective online content.

Consumers Seek Relevant Product Information

If you are creating or updating your content management strategy, be sure to include Customer Education in the form of relevant product how-tos.

Customers Respond to Concise How-To Content

Show potential customers how to use your products. Solve a problem for them or make life easier for them in some way. At Steptap, we create step-based product instructions that are the foundation for any successful content marketing plan.