Tag Archives: engaging content

Do Your Customers Know How To Use Your Products?

Steptap content marketingI have no natural aptitude for operating electronic gadgets. I have had my current phone for two years and my kids keep pointing out tools on it that I have never noticed or used. (Mom, you don’t need to use mapquest on your laptop, you have two navigation apps on your phone!)

I recently bought a bluetooth speaker for an iPod. To set it up, I had to make the iPod “discoverable” by the speaker. Don’t laugh, but I had no idea how to do it. I had to consult the instructions printed in 8 point font on a tiny insert that came with it. After reading the instructions, I performed the simple task quite easily.

The point: don’t assume that your customers know how to use your products. Even if the how-to instructions for assembly or operation only require one or two steps – those steps are critical. The speaker was of no use to me until I learned how to set it up. If there had not been instructions included, I would have had to waste time looking online or, worse, ask my 11 year-old daughter.

Customers Trust Companies That Teach Them

If you provide a product that requires step-by-step instructions, you can easily create how-tos at steptap.com. Or we can create them for you. These instructions can then be downloaded, used, and shared by your customers.

Quality Content Includes Useful Step-by-Step Instructions

Concise, step-by-step instructions are a critical component of a successful content marketing plan. To learn how our step-based instruction creation tool can increase conversion rates, extend average time spent on your company website, and boost marketing ROI, see steptap.com.

We can help you teach your customers how to use and enjoy your products. Let us know when you are ready to get started.

Why CMOs Trust Content Marketing

Steptap Engaging Content MarketingIt is no secret that content marketing is increasing in importance to CMOs.

Here are some recent numbers from Demand Metric’s Content Marketing Infographic:1

  • 91% of B2B marketers use content marketing.
  • 86% of B2C marketers use content marketing.

Why do CMOs trust content marketing? In short, it works.

TV watchers skip ads, online customers unsubscribe from company emails, and glossy direct mail pieces end up in recycle bins without even a glance. When was the last time you bought something because you received a brochure in the mail?

80% of people appreciate learning about a company through content that is relevant, valuable, and personalized.1

Today’s consumer is proactive in researching companies and products online. They respond to quality, custom content that teaches them how to use or enjoy a company’s products or services.

Steptap makes it easy for marketers to create custom step-based how-to instructions as part of their inbound marketing techniques. CMOs prefer content marketing because quality content builds trust among customers (B2B and B2C) and increases conversion rates.

Ready to start your engaging content marketing?

1“Content Marketing Infographic,” Demand Metric, accessed March 31, 2014