No Strings Attached
The philosophy of “selling a solution” is a popular content marketing strategy topic – for good reason. The value in educational content is that it offers your prospects a solution before even mentioning your product. Who doesn’t appreciate concise “no-strings-attached” instructions?
Sell Solutions, Not Products
Say I am researching auto detailing products and you sell them. What is my first objective? Cleaning my car. If you teach me the best techniques for at-home car detailing, I will sing your praises every time I climb into my sweet ride.
It is also likely that I will share my new tips with my fellow car lovers, both on- and off-line. I may even order your waxes, polishes, tire cleaners and microfiber cloths without ever seeing a traditional advertisement. Nice.
Discover the Value of Product How-Tos
Surprisingly, many companies have yet to discover the value of well-crafted product instructions. At Steptap, we create optimized product how-tos as part of your content marketing strategy – both B2B and B2C. See steptap.com to get started.
I started playing the mandolin about twenty years ago. In that period of my life, I didn’t search online every time I needed to learn how to do something. I can’t even remember if I had internet in my home in 1994.
Customers Seek Informative Product Instructions
The first time I needed to replace my mandolin strings, I figured that it couldn’t be too hard so I went at it. I discovered that it was more complicated than I thought. I couldn’t attach them securely to the tuning pegs and the strings were flying everywhere. I ended up taking it to a professional to straighten out my mess. Every few months, I paid another twenty-five bucks to have it restrung.
Now any beginning mandolin player can easily find online product instructions which saves time and money.
Customers Trust Companies Who Educate
What brand of strings do I buy? I buy from the company who helped me out the first time. They provided concise instructions and – this is critical – appeared on the first page of my initial Google search.
How-to information is useless if it is buried on page twenty. Thus: quality content must be search engine optimized for your customers to find it.
Steptap Creates Content That Helps Your Customers Use Your Products
Product instructions improve search engine rankings. At Steptap, we create and publish engaging product instructions called steplists. Each steplist is a self-contained how-to and searchable page. Each steplist also generates its own unique QR code that can be downloaded or printed on packaging or marketing materials.
To see how it works, visit steptap.com