“The smart consumer will opt to buy from the company that’s educated him on the issue and presented him with multiple solutions. That company’s selflessness has built trust — and its ability to teach him has bought his loyalty in the future.” http://www.businessinsider.com
Building trust with face-to face customer service is a luxury unavailable to online sellers. Building trust digitally is a whole different ball game.
You’ve got to draw the prospect to your website and start a dialogue with him or her. The conversation blossoms into a relationship and it’s that trusting relationship that wins the customer’s business.
Instructional Content Establishes a Relationship
Teaching your customers to use your products more effectively strengthens the relationship. Steptap creates and publishes compelling, how-to content that connects with your customers.
Acquisition Through Instruction:
Provide custom content that educates
Start a dialogue
Create a relationship
Visit steptap.com to get started.