Traditional Marketing Can Turn Customers Off
As opposed to aggressive online advertising – “Buy now and get a free tote bag!” – inbound marketing educates your customers through podcasts, white papers, social media pages, business blogs, videos and other platforms.
Inbound Marketing Costs Less and Works Better
“Content marketing costs 62% less than traditional marketing and generates approximately 3 times as many leads.“1
The most effective inbound marketing:
- Is relevant
- Is engaging
- Educates customers
- Is transparent
- Is custom
- Is customer-focused
- Fills a need or makes life better
- Is integrated across all channels
We Create Custom Step-Based Instructions That Educate Your Customers
At steptap.com, we create custom, branded step-based how-to instructions (called steplists) that teach your customers how to use or enjoy your products. Search engine optimized how-tos are a key component of effective inbound marketing efforts.
Need help with your content marketing? We’ll take care of it for your company!
1“Content Marketing Infographic,” Demand Metric, accessed March 31, 2014