I started playing the mandolin about twenty years ago. In that period of my life, I didn’t search online every time I needed to learn how to do something. I can’t even remember if I had internet in my home in 1994.
Customers Seek Informative Product Instructions
The first time I needed to replace my mandolin strings, I figured that it couldn’t be too hard so I went at it. I discovered that it was more complicated than I thought. I couldn’t attach them securely to the tuning pegs and the strings were flying everywhere. I ended up taking it to a professional to straighten out my mess. Every few months, I paid another twenty-five bucks to have it restrung.
Now any beginning mandolin player can easily find online product instructions which saves time and money.
Customers Trust Companies Who Educate
What brand of strings do I buy? I buy from the company who helped me out the first time. They provided concise instructions and – this is critical – appeared on the first page of my initial Google search.
How-to information is useless if it is buried on page twenty. Thus: quality content must be search engine optimized for your customers to find it.
Steptap Creates Content That Helps Your Customers Use Your Products
Product instructions improve search engine rankings. At Steptap, we create and publish engaging product instructions called steplists. Each steplist is a self-contained how-to and searchable page. Each steplist also generates its own unique QR code that can be downloaded or printed on packaging or marketing materials.
To see how it works, visit steptap.com
Welcome to the Steptap, where we make it easy to create how-to instructions. Many small business owners wonder exactly how an instruction writing website can help them. Allow us to explain.
Steptap is the simplest and fastest way to give your customers the “how-to” they need to fully utilize and appreciate your products. Let’s say that you own a paint store and a new painting technique is growing in popularity. One of your employees is an expert at the technique, but he or she is not always around to explain it. The answer:
Have your resident expert make a how-to list on Steptap. It only takes a few minutes.
1. Go to steptap.com and open a free account
3. Click “create” and a steplist template opens up
4. Give your steplist a catchy title
5. List the required items
6. Start with step 1: explain how to do it, move on to step 2, and so forth through all of the steps
7. Add some good photos or a video.
Once this information is organized in a concise steplist, you can refer your customers to it while they’re in your store. They can access it from their smartphone and have the instructions at their fingertips when they begin the project at home. You sell more paint and your customers go home with the know-how they need to get exactly what they want from their purchase. Happy business owner, happy customer.
If you have an online business that sells products requiring instructions for assembly or use, you can embed a steplist with all the how-to information right on your online store. Your customer can download the instructions so they know exactly how to use your products.
Each how-to steplist you create generates its own QR symbol. You can easily include the code on your packaging so your customers can download the instructions upon delivery. Simple, elegant, effective.
The steplist adds value to the product and boosts your credibility in the industry. Because each steplist is a searchable page, it is also a powerful SEO tool.
Visit steptap.com to see just how easy it is to provide the how-to knowledge you have to benefit your customers. Boost sales with product instructions created at Steptap.com.