I have no natural aptitude for operating electronic gadgets. I have had my current phone for two years and my kids keep pointing out tools on it that I have never noticed or used. (Mom, you don’t need to use mapquest on your laptop, you have two navigation apps on your phone!)
I recently bought a bluetooth speaker for an iPod. To set it up, I had to make the iPod “discoverable” by the speaker. Don’t laugh, but I had no idea how to do it. I had to consult the instructions printed in 8 point font on a tiny insert that came with it. After reading the instructions, I performed the simple task quite easily.
The point: don’t assume that your customers know how to use your products. Even if the how-to instructions for assembly or operation only require one or two steps – those steps are critical. The speaker was of no use to me until I learned how to set it up. If there had not been instructions included, I would have had to waste time looking online or, worse, ask my 11 year-old daughter.
Customers Trust Companies That Teach Them
If you provide a product that requires step-by-step instructions, you can easily create how-tos at steptap.com. Or we can create them for you. These instructions can then be downloaded, used, and shared by your customers.
Quality Content Includes Useful Step-by-Step Instructions
Concise, step-by-step instructions are a critical component of a successful content marketing plan. To learn how our step-based instruction creation tool can increase conversion rates, extend average time spent on your company website, and boost marketing ROI, see steptap.com.
We can help you teach your customers how to use and enjoy your products. Let us know when you are ready to get started.