Product How-Tos Attract Prospects Ready to Commit
Here is a tale of two customers. For the sake of example, let’s pick a cool product; a personal drone. Naturally, both shoppers consult the internet for information.
Customer A visits a site with reviews of drones. Following that, she reads some blog entries from current drone owners.
Customer B types the following into a search bar: “How do I shoot videos with a drone and watch them on my phone in realtime?”
Who Is Ready to Buy?
Steptap creates product how-tos that show prospects how to use your products. These product instructions attract customers who are ready to purchase.
Target Every Stage of the Buying Cycle
Smart content strategies include pieces designed for every stage of the buying cycle. Does your plan include product how-tos that target prospects ready to commit?
Starting From Scratch?
Perhaps you just launched a start-up. Perhaps your small business has been humming along nicely without a plan but you realize that your competitors are pulling ahead.
Perhaps you can’t afford a full-time marketing director. Perhaps you’ve had a haphazard approach thus far: sporadic blog posts, an all-but-ignored Facebook page, and a poorly-managed Google Adwords campaign.
We understand. Content marketing takes time and dedication. If you are a small business owner, you are probably too busy running your business to spend a lot of time creating effective online content.
Consumers Seek Relevant Product Information
If you are creating or updating your content management strategy, be sure to include Customer Education in the form of relevant product how-tos.
Customers Respond to Concise How-To Content
Show potential customers how to use your products. Solve a problem for them or make life easier for them in some way. At Steptap, we create step-based product instructions that are the foundation for any successful content marketing plan.