Quality Content Brings Customers to Your Business
Fact: The overwhelming majority of customers consult online sites before making purchasing decisions – between 87 and 95 percent depending on the study.
“Today, the collective voice of the internet is eclipsing the persuasive power of family, friends or colleagues when it comes to influencing purchase decisions,” Dave Senay, CEO of the research firm Fleishman-Hillard.
Fact: Consumers use, on average, 8 different online media sources to find product information.
Fact: Because of this fragmentation (which has increased sharply in the past five years and continues its upward trend), it is critical for business owners to market on multiple platforms including online stores, product review sites, social media, blogs and hard media. The gateway to all of these channels is the search engine. SEO is king.
According to Brafton:
“Consumers are more likely to buy from companies that offer custom content. Creating original content aimed at informing consumers or B2B buyers without aggressive selling language will help businesses appeal to new prospects.” 1
Your Customers Want Useful Information
Fact: The most valuable content teaches the customer how to do something useful. Clear, concise and helpful content is preferred by today’s short-attention users including millennials.
“Marketers need to maximize their online channels to make it easy for consumers to interact with and access information about their brands.” 2
Steptap Creates Engaging, Searchable Content for Your Company
Visit steptap.com to learn more about why you need custom Steptap content as part of your content marketing strategy.
1 “Content Marketing,” Brafton, accessed on March 25, 2014
2 “2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices,” Fleishman-Hillard, January 31, 2012, fleishmanhillard.com, accessed on March 25, 2014