No Strings Attached
The philosophy of “selling a solution” is a popular content marketing strategy topic – for good reason. The value in educational content is that it offers your prospects a solution before even mentioning your product. Who doesn’t appreciate concise “no-strings-attached” instructions?
Sell Solutions, Not Products
Say I am researching auto detailing products and you sell them. What is my first objective? Cleaning my car. If you teach me the best techniques for at-home car detailing, I will sing your praises every time I climb into my sweet ride.
It is also likely that I will share my new tips with my fellow car lovers, both on- and off-line. I may even order your waxes, polishes, tire cleaners and microfiber cloths without ever seeing a traditional advertisement. Nice.
Discover the Value of Product How-Tos
Surprisingly, many companies have yet to discover the value of well-crafted product instructions. At Steptap, we create optimized product how-tos as part of your content marketing strategy – both B2B and B2C. See steptap.com to get started.