Why CMOs Trust Content Marketing

Steptap Engaging Content MarketingIt is no secret that content marketing is increasing in importance to CMOs.

Here are some recent numbers from Demand Metric’s Content Marketing Infographic:1

  • 91% of B2B marketers use content marketing.
  • 86% of B2C marketers use content marketing.

Why do CMOs trust content marketing? In short, it works.

TV watchers skip ads, online customers unsubscribe from company emails, and glossy direct mail pieces end up in recycle bins without even a glance. When was the last time you bought something because you received a brochure in the mail?

80% of people appreciate learning about a company through content that is relevant, valuable, and personalized.1

Today’s consumer is proactive in researching companies and products online. They respond to quality, custom content that teaches them how to use or enjoy a company’s products or services.

Steptap makes it easy for marketers to create custom step-based how-to instructions as part of their inbound marketing techniques. CMOs prefer content marketing because quality content builds trust among customers (B2B and B2C) and increases conversion rates.

Ready to start your engaging content marketing?

1“Content Marketing Infographic,” Demand Metric, accessed March 31, 2014

Why Your Business Should Transition To Inbound Marketing

Steptap Inbound MarketingAdopting an inbound strategy doubles average website conversion rates, from 6% to 12%.1

Traditional Marketing Can Turn Customers Off

As opposed to aggressive online advertising – “Buy now and get a free tote bag!” – inbound marketing educates your customers through podcasts, white papers, social media pages, business blogs, videos and other platforms.

Inbound Marketing Costs Less and Works Better

Content marketing costs 62% less than traditional marketing and generates approximately 3 times as many leads.1

The most effective inbound marketing:

  • Is relevant
  • Is engaging
  • Educates customers
  • Is transparent
  • Is custom
  • Is customer-focused
  • Fills a need or makes life better
  • Is integrated across all channels

We Create Custom Step-Based Instructions That Educate Your Customers

At steptap.com, we create custom, branded step-based how-to instructions (called steplists) that teach your customers how to use or enjoy your products. Search engine optimized how-tos are a key component of effective inbound marketing efforts.

Need help with your content marketing? We’ll take care of it for your company!

1“Content Marketing Infographic,” Demand Metric, accessed March 31, 2014

Teach Your Customers And The Sales Will Follow

content marketing strategyQuality Content Establishes Credibility

How do you build good will with your online brand? Teach your customers how to do something. Something useful.

Sure, your site is pasted with product information, promotions, and eye-catching images, but I’m talking about information that will make your customers’ lives easier.

What Can You Do to Help Your Customer?

Think about your typical customer – not your entire market en masse, but your ideal customer. What’s her name? Her age? Where does she live? Where does she work? How much does she make? Married or single? What does she do for fun? Where does she shop online? Now that you can picture her, it will be easier to figure out what would make her life better.

If you own an accounting firm that caters to small business owners, you can probably think of many things you can teach your typical customer. Maybe there are changes to home office tax write-offs. You could provide reviews of online bookkeeping systems or information about business insurance.

Show Them You’re the Expert

Think about your industry. Are their trends your customer might not know about? New regulations? Show your customers that you’re the expert they can turn to for the latest developments.

High-quality content in the form of relevant information drives sales. It should be a key component of your content marketing strategy. Steptap makes it easy for businesses to provide valuable online content in the form of how-to instructions. Visit steptap.com to get started.

What Is A Content Marketing Strategy?

Publish Relevant Content to Multiple Channels

A content marketing strategy is the system a business uses to design, create and disperse pertinent content to multiple online channels. An effective content marketing strategy targets a distinct, pre-defined customer segment. The goal is to provide content that is relevant and beneficial to the customer or potential customer.

Young African American woman using laptop on steps outdoors

Steptap Creates Custom Content That Benefits Your Customers

Steptap creates and manages quality content for your customers. Steptap makes it easy for businesses of all sizes to create and deliver informative step-based instructions (called steplists) that teach customers how to do something.

Steptap Content Teaches Customers How to Use and Enjoy Your Products

A steplist can demonstrate how to use a product,  assemble a product, or complete a project of interest to the user.  (Of course, a business could issue a steplist that has nothing to do with their products, services, or industry, but that probably wouldn’t be useful to their target customer. We are talking strategy, after all.)

To see how it works, visit steptap.com.

Why Steptap Should Be Part Of Your Content Marketing Strategy

Quality Content Brings Customers to Your Business

Fact: The overwhelming majority of customers consult online sites before making purchasing decisions – between 87 and 95 percent depending on the study.

“Today, the collective voice of the internet is eclipsing the persuasive power of family, friends or colleagues when it comes to influencing purchase decisions,” Dave Senay, CEO of the research firm Fleishman-Hillard.

Fact: Consumers use, on average, 8 different online media sources to find product information.

Fact: Because of this fragmentation (which has increased sharply in the past five years and continues its upward trend), it is critical for business owners to market on multiple platforms including online stores, product review sites, social media, blogs and hard media. The gateway to all of these channels is the search engine. SEO is king.

According to Brafton:

“Consumers are more likely to buy from companies that offer custom content. Creating original content aimed at informing consumers or B2B buyers without aggressive selling language will help businesses appeal to new prospects.” 1

Your Customers Want Useful Information

Fact: The most valuable content teaches the customer how to do something useful. Clear, concise and helpful content is preferred by today’s short-attention users including millennials.

“Marketers need to maximize their online channels to make it easy for consumers to interact with and access information about their brands.” 2

Steptap Creates Engaging, Searchable Content for Your Company

Visit steptap.com to learn more about why you need custom Steptap content as part of your content marketing strategy.

1  “Content Marketing,” Brafton, accessed on March 25, 2014

2 “2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices,” Fleishman-Hillard, January 31, 2012, fleishmanhillard.com, accessed on March 25, 2014

Accessible Instructions At Your Fingertips

Cropped image of man's hand scanning product through mobile phoneIn this digital age, we truly are swimming in information soup. From our desktop computers to our laptops to our tablets and to our phones, we are connected to an infinite sea of knowledge.

Concise How-Tos Can Be Hard to Find

At times, this makes our lives easier. However, it seems like straightforward, “how-to” instructions can be hard to find. Instructions for fixing things, building things, using things, and simply doing things.

Steptap Provides a Better Way to Share How-To Knowledge

Steptap.com wants to change that. Steptap is revolutionizing the way we produce and share our how-to knowledge. At Steptap you can create and share step-based instructions for anything.

These instructions, called steplists, can be searched, downloaded, posted on a blog, shared on Facebook, pinned to a Pinterest board, or embedded in a business website.

How-Tos for Everything

Are you a small business owner who needs an easy way to give your customers instructions regarding your products? Make a steplist. Are you a craft guru with a sizable Pinterest following? Give your followers easy-to-follow instructions with Steptap! Are you an e-tailer? Embed your webpage with steplists so your customers know how to use your products and return to your site frequently. (Did we mention that steplists can also improve your website search rankings?)

Visit steptap.com to start creating how-to lists and learn more about how Steptap can make how-to information better organized, more accessible, and more valuable. The basic account is free. Upgrade for better SEO.

Boost Sales With Product Instructions Created At Steptap.com

Welcome to the Steptap, where we make it easy to create how-to instructions.  Many small business owners wonder exactly how an instruction writing website can help them. Allow us to explain.

Steptap is the simplest and fastest way to give your customers the “how-to” they need to fully utilize and appreciate your products. Let’s say that you own a paint store and a new painting technique is growing in popularity. One of your employees is an expert at the technique, but he or she is not always around to explain it. The answer:

Have your resident expert make a how-to list on Steptap. It only takes a few minutes.

1. Go to steptap.com  and open a free account
3. Click “create” and a steplist template opens up
4. Give your steplist a catchy title
5. List the required items
6. Start with step 1: explain how to do it, move on to step 2, and so forth through all of the steps
7. Add some good photos or a video.
8. Done!

Once this information is organized in a concise steplist, you can refer your customers to it while they’re in your store. They can access it from their smartphone and have the instructions at their fingertips when they begin the project at home. You sell more paint and your customers go home with the know-how they need to get exactly what they want from their purchase. Happy business owner, happy customer.

If you have an online business that sells products requiring instructions for assembly or use, you can embed a steplist with all the how-to information right on your online store. Your customer can download the instructions so they know exactly how to use your products.

Each how-to steplist you create generates its own QR symbol. You can easily include the code on your packaging so your customers can download the instructions upon delivery. Simple, elegant, effective.

The steplist adds value to the product and boosts your credibility in the industry.  Because each steplist is a searchable page, it is also a powerful SEO tool.

Visit steptap.com to see just how easy it is to provide the how-to knowledge you have to benefit your customers. Boost sales with product instructions created at Steptap.com.

Pinterest Marketing Tips From Steptap

If you are a Pinterest crafter, you are probably always on the lookout for new ways to get more Pinterest followers. Today’s post focuses on Pinterest marketing tips and explains why Steptap is the easiest tool for showing your followers how to make that insanely beautiful creation you just pinned. With Steptap, you can quickly create easy-to-follow instructions (called steplists) that can be saved, shared, and re-pinned.

How do you create a steplist? Set up a free account at steptap.com. Click CREATE to open up a steplist template. Give it a catchy title and list the necessary items needed to complete the project. Then explain how to do it, step by step.  Add Pinterest-worthy photos or videos. What you end up with is a professional interactive set of instructions. Post the steplist to your Pinterest board for your followers to use. They can start and stop the instructions as needed, save for later use, or re-pin to their own boards.

Steptap helps you provide engaging content for your Pinterest followers or online customers. You can save, organize, and update your steplists on the fly from your Steptap account. Your Pinterest how-tos can also be easily posted to Facebook, Twitter, Google+, YouTube, your business blog or online store. You can make your first steplist in just a couple minutes at steptap.com.

Business Blogging With Steptap How-Tos

Business blogging tips from Steptap: Are you struggling to come up with new ideas for your small business blog? If you sell a product or service that requires instructions for your customers, Steptap can help you create quality how-to content and share it on your business blog. At steptap.com, you create concise, professional instructions (called steplists) that customers can easily download, use, save, and share.

A steplist is an easy-to-follow list of steps that teaches anyone to do anything – like how to use a product. Steplists are perfect for business blogging. Here is an example: a business owner who sells garden supplies could create a steplist for a featured project each week.  Add a good photo or video and your blog post is done! Post it to your business Facebook page, Pinterest board or YouTube channel.

Your customers can download the steplist from your business blog and view it on their phone while they work on the project. They can also share it instantly to their social networks.

As an SEO tool, business blogging requires  frequent posts chock full of industry-specific and geographic keywords.  In addition to the small business SEO value, relevant how-to instructions increase customer engagement with your company. Steptap is for the busy business blogger who doesn’t have a lot of time to write a new post every week. Visit steptap.com to get started.

Small Business Marketing With Steptap How-Tos

Attention small business owners! Welcome to Steptap – the easiest and quickest way to show your customers how-to. Create instructions (called steplists) in minutes to share with your customers.

What is a steplist? A steplist is a concise, ordered list of necessary items and timed steps showing how to do something. 1,2,3, Done! Steplists can also contain photos, diagrams or videos. Give it a try at steptap.com

For example, if you own a business that sells products that need to be assembled – say sprinkler parts – your customers can download a steplist (proudly displaying your logo) from the steplist QR code displayed on your store shelves or packaging. A customer with easy-to-follow instructions and a complete list of required items can buy all they need on their first trip to your store. Then they can complete their project hassle-free without calling your busy staff when they get stuck and can’t remember what to do next. The steplist can then be saved by your customer and easily shared. Every time your client needs those handy instructions, they will see your business logo. Small business marketing doesn’t get any easier.

Sell online and need small business marketing help? Embed quality how-to steplists on your online store website, business blog, Pinterest board, YouTube channel or Facebook page. Your steplists can be easily updated, managed, and reposted from your steptap account.

Steptap Small Business Marketing For E-Tailers:

Boost conversion rates
Improve retention
Increase average order size
Strengthen brand recognition
Improve customer engagement
Drive traffic to online stores and social media sites
Deliver better customer service and technical support
Reduce product returns