If you are a retailer, you are concerned about online reviews. And rightly so. Online reviews are one of the most important factors in purchasing decisions. And their importance increased even more in 2018.
Since 2010, the SEO experts at BrightLocal have been tracking how online reviews affect local purchasing decisions.
BrightLocal’s 2018 survey was released last week. Here are some key findings that all retailers should pay attention to.
- 57% of customers will only buy from a business if it is rated at least 4 stars by customers.
- 90% of 18-34 year-olds trust online reviews as much as personal recommendations.
- Customers read an average of 10 online reviews before deciding to trust a local business.
- 80% of 18-34 year-olds have written online reviews.
These numbers increased over 2017 and there is no reason to believe the trend won’t continue.
Bad Product Instructions = Bad Reviews
If your customers can’t figure out how to assemble, set up, or otherwise use your products, you are at risk of negative online reviews and lowered star rankings. In short, bad instructions can lower your sales.
Great product instructions inspire positive reviews. Are your instructions up to par?
At Steptap, we’re product instruction experts. Download our free white paper to learn why you should optimize your instructions for positive online reviews.
Download our white paper titled “Instructions Should Be Your First Thought. Not An Afterthought” and learn how to improve your customer reviews with better instructions.