Your Customers are Searching Right Now
In the vast reaches of cyber world, there is a significant number of people who need your product or service this very second. (Unless, of course, you are Chevron or Starbucks in which case there are probably millions.)
How can you capture this golden slice of the pie? Let’s start with their search bar query. It probably contains the phrases “how do I,” or “how to.”
If you sell digital scrapbooking software, your next customer is probably typing something like: “how do I turn my pictures into a photo book,” or “how to make a digital scrapbook.” These are folks that have never heard of you. They are not yet loyal to a digital scrapbooking provider or scrapbooking product.
If you are an estate planning attorney, your next client may be typing: “how do I write a living will” or “how do I get a healthcare power of attorney.” They aren’t looking for you, necessarily – they just want to solve a problem or fill a need.
You Can Be the Solution
At this moment, the solution is their number one priority. If not, they would be doing something else. The only way a searcher can become your next customer is if you solve their problem. This is most easily done with Steptap.
Steptap creates concise, search engined optimized step-based instructions that can be published everywhere with just a couple clicks. Steptap is a social content marketing platform that helps you present your products as the solution that people are looking for, even when they don’t know who you are.
Here is an example of a steplist that shows how to create an entire nail makeover from a single sample from a Jamberry party – very handy for DIY nail artists:
This is the type of how-to any Pinterest user would be proud to pin and post to all their key sites. We have seen remarkable interest from Pinterest users wanting to add how-to content to their pins so that customers have a better way to create wonderful projects from the images they see on Pinterest.