Product How-Tos Attract Prospects Ready to Commit
Here is a tale of two customers. For the sake of example, let’s pick a cool product; a personal drone. Naturally, both shoppers consult the internet for information.
Customer A visits a site with reviews of drones. Following that, she reads some blog entries from current drone owners.
Who Is Ready to Buy?
Steptap creates product how-tos that show prospects how to use your products. These product instructions attract customers who are ready to purchase.
Target Every Stage of the Buying Cycle
Smart content strategies include pieces designed for every stage of the buying cycle. Does your plan include product how-tos that target prospects ready to commit?