Get ‘Em While They’re Hot With Steptap Product How-Tos

Product How-Tos Attract Prospects Ready to Commit

Here is a tale of two customers. For the sake of example, let’s pick a cool product; a personal drone. Naturally, both shoppers consult the internet for information.

Customer A visits a site with reviews of drones. Following that, she reads some blog entries from current drone owners.

Customer B types the following into a search bar: “How do I shoot videos with a drone and watch them on my phone in realtime?” Man making online shopping purchase on laptop with credit card

Who Is Ready to Buy?

Steptap creates product how-tos that show prospects how to use your products. These product instructions attract customers who are ready to purchase.

Target Every Stage of the Buying Cycle

Smart content strategies include pieces designed for every stage of the buying cycle. Does your plan include product how-tos that target prospects ready to commit?

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