Focus On Your Customer First
If your business regularly publishes helpful, relevant content, you will please the search engine Gods. More importantly, you will please your customers and attract new ones.
If you “write for the algorithm” – keyword stuffing, doorway pages and, heaven forbid, invisible text – your prospects will see right through it. They will realize in a split second that you’re kissing up to the search engines and couldn’t care less about them.
Legitimate Search Terms, Quality Content
Steptap product instructions help your customers use, assemble, install, or enjoy your products. They contain natural search phrases: “how to install a pop-up sprinkler head” or “how to set up a wireless router.” Add your product name and show your prospects that your company is the go-to for useful information that solves their problem.
Give Them Product How-tos Where They Are Searching
We publish to Facebook, Pinterest, Twitter, YouTube, your business blog and anywhere else your online prospects hang out.
Strategically placed product how-tos are a natural SEO winner. But you don’t care about that – because you focus on your customer, not the algorithm.