Where Are Your Content Gaps?

content marketing gapsRight this very minute, there are people searching for a solution that your product can provide. These searchers don’t know you – if they did, they would simply go to your website and place an order.

How are you going to reach them? Do you have content that captures customers where and when they are searching for a solution to a problem?

“How Do I …..”

If you don’t currently have product how-tos that can easily be found by searchers typing “How Do I ….” you are not taking advantage of the type of content that converts prospects into customers.

Product How-Tos Fill A Critical Content Gap

Blog posts, newsletters, emails, social postings, and testimonials all have their place. Each serves a specific purpose as part of any comprehensive content marketing plan. If you don’t have relevant product how-tos, however, you have a critical content gap.

Useful Instructions Have Lasting Value

Establishing a relationship with your customer through education will pay off now and later. Now: with an order. Later: when your new customer shares the how-tos with their friends and associates who are also looking for a solution.

Steptap publishes engaging how-to content that shows prospects how your product solves their immediate problem. Let Steptap teach prospects how to use and enjoy your products with custom shareable instructions.

 

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