How are you going to reach them? Do you have content that captures customers where and when they are searching for a solution to a problem?
“How Do I …..”
If you don’t currently have product how-tos that can easily be found by searchers typing “How Do I ….” you are not taking advantage of the type of content that converts prospects into customers.
Product How-Tos Fill A Critical Content Gap
Blog posts, newsletters, emails, social postings, and testimonials all have their place. Each serves a specific purpose as part of any comprehensive content marketing plan. If you don’t have relevant product how-tos, however, you have a critical content gap.
Useful Instructions Have Lasting Value
Establishing a relationship with your customer through education will pay off now and later. Now: with an order. Later: when your new customer shares the how-tos with their friends and associates who are also looking for a solution.
Steptap publishes engaging how-to content that shows prospects how your product solves their immediate problem. Let Steptap teach prospects how to use and enjoy your products with custom shareable instructions.