Small Business Marketing

Online Marketing SEO: Your Content Still Has Legs

Man Holding A Stack Of Money And A ComputerLeverage All That Good Stuff You Already Have

CMOs: Are you using those user’s manuals, FAQs, product how-to videos, webinars, infographics, diagrams, blog posts, email campaigns, and white papers to improve your search engine rankings and drive new sales by engaging your customers with useable content?

Your Existing Custom Content Has Untapped ROI Potential

Most companies have existing content that helps customer learn how to use or enjoy the products or services they sell. This mountain of content represents an often untapped treasure trove of useful, engaging content that improves the customer experience but is often buried in the depths of lost PDFs, user manuals, and outdated customer updates.

Steptap represents an opportunity to leverage your existing content as part of your online content marketing and SEO strategy.

Business marketers can easily turn existing content into useful how-to information that satisfies consumer searches for solutions. Savvy businesses are using Steptap to produce how-to instructions in two basic formats:

Direct Instructions: if you have a product that requires instructions, Steptap is a great platform to develop, maintain, and distribute instructions that your customers need to use your product. For instance, instructions on how to program a new garage door remote.

Instructions that are created and posted in Steptap can be shared and distributed in a wide variety of social and online platforms. And while this sometimes represents a challenge for management and future edits, Steptap offers the ability of central management and control, so that no matter how far and wide your instructions have been shared, there is only one place to make updates to ensure everything is current.

Indirect Instructions: if you have a product that is used to perform a secondary task (such as using a shovel to dig a hole), describe how to “dig the hole” to help your customers learn more about how your widget can be used.  This is a great opportunity to pitch your product as the solution to a customer need: “How do I dig a hole?”

Customers are always seeking answers to project-based questions; “How do I create a podcast?”, “How do I make chocolate chip cookies?”, “How do I fix a broken sprinkler head?”

These kinds of customer questions can be answered with expert step-by-step instructions and links to the products or services that can make them possible.

How-to content is one of the most effective kinds of marketing content because it gets you in front of customers with your solution when they are looking for it. Many of the answers to customer questions are already created in your product manuals and user guides, but are locked up out of reach of your potential customers.

“Search engines love quality content, and creating it is
the most effective SEO tactic.”ascend2.com/Benchmark Summary Report

You’ve done the heavy lifting – the content has been created.  And it probably wasn’t cheap. Take advantage of what you already have by turning into useful content in a hot new social sharing platform; Steptap.

Time and Money: Save Both

“It would be great if a repurposing strategy could help people move beyond SEO. If you’re doing a really good job on your site and online in general – if you’re answering questions that people are genuinely asking – you’re positioning yourself to stand out in search. And repurposing content into different formats to supply the answers in a way that will best engage different users just increases your chances of success.” –brafton.com/Repurposing Your Content

Steptap provides the perfect platform for businesses to create, share, and manage useful content that customers are looking for.

Starting on Steptap is free. Business users can pay just a little to upgrade to a Premium or Corporate account that enables additional branding and SEO options for each “steplist”. Steplists are posted live to the web and become available to share, index and post wherever your customers are looking.

Visit http://steptap.com today and start your free account. Have a look around and see the many ways we can help you teach customers how to use and enjoy your products.

Sell Solutions, Not Products

No Strings Attached

The philosophy of “selling a solution” is a popular content marketing strategy topic – for good reason. The value in educational content is that it offers your prospects a solution before even mentioning your product. Who doesn’t appreciate concise “no-strings-attached” instructions?

steptap-blog-wash-car

Sell Solutions, Not Products

Say I am researching auto detailing products and you sell them. What is my first objective? Cleaning my car. If you teach me the best techniques for at-home car detailing, I will sing your praises every time I climb into my sweet ride.

It is also likely that I will share my new tips with my fellow car lovers, both on- and off-line. I may even order your waxes, polishes, tire cleaners and microfiber cloths without ever seeing a traditional advertisement. Nice.

Discover the Value of Product How-Tos

Surprisingly, many companies have yet to discover the value of well-crafted product instructions. At Steptap, we create optimized product how-tos as part of your content marketing strategy – both B2B and B2C. See steptap.com to get started.

Boost Sales With Product Instructions Created At Steptap.com

Welcome to the Steptap, where we make it easy to create how-to instructions.  Many small business owners wonder exactly how an instruction writing website can help them. Allow us to explain.

Steptap is the simplest and fastest way to give your customers the “how-to” they need to fully utilize and appreciate your products. Let’s say that you own a paint store and a new painting technique is growing in popularity. One of your employees is an expert at the technique, but he or she is not always around to explain it. The answer:

Have your resident expert make a how-to list on Steptap. It only takes a few minutes.

1. Go to steptap.com  and open a free account
3. Click “create” and a steplist template opens up
4. Give your steplist a catchy title
5. List the required items
6. Start with step 1: explain how to do it, move on to step 2, and so forth through all of the steps
7. Add some good photos or a video.
8. Done!

Once this information is organized in a concise steplist, you can refer your customers to it while they’re in your store. They can access it from their smartphone and have the instructions at their fingertips when they begin the project at home. You sell more paint and your customers go home with the know-how they need to get exactly what they want from their purchase. Happy business owner, happy customer.

If you have an online business that sells products requiring instructions for assembly or use, you can embed a steplist with all the how-to information right on your online store. Your customer can download the instructions so they know exactly how to use your products.

Each how-to steplist you create generates its own QR symbol. You can easily include the code on your packaging so your customers can download the instructions upon delivery. Simple, elegant, effective.

The steplist adds value to the product and boosts your credibility in the industry.  Because each steplist is a searchable page, it is also a powerful SEO tool.

Visit steptap.com to see just how easy it is to provide the how-to knowledge you have to benefit your customers. Boost sales with product instructions created at Steptap.com.

Business Blogging With Steptap How-Tos

Business blogging tips from Steptap: Are you struggling to come up with new ideas for your small business blog? If you sell a product or service that requires instructions for your customers, Steptap can help you create quality how-to content and share it on your business blog. At steptap.com, you create concise, professional instructions (called steplists) that customers can easily download, use, save, and share.

A steplist is an easy-to-follow list of steps that teaches anyone to do anything – like how to use a product. Steplists are perfect for business blogging. Here is an example: a business owner who sells garden supplies could create a steplist for a featured project each week.  Add a good photo or video and your blog post is done! Post it to your business Facebook page, Pinterest board or YouTube channel.

Your customers can download the steplist from your business blog and view it on their phone while they work on the project. They can also share it instantly to their social networks.

As an SEO tool, business blogging requires  frequent posts chock full of industry-specific and geographic keywords.  In addition to the small business SEO value, relevant how-to instructions increase customer engagement with your company. Steptap is for the busy business blogger who doesn’t have a lot of time to write a new post every week. Visit steptap.com to get started.

Small Business Marketing With Steptap How-Tos

Attention small business owners! Welcome to Steptap – the easiest and quickest way to show your customers how-to. Create instructions (called steplists) in minutes to share with your customers.

What is a steplist? A steplist is a concise, ordered list of necessary items and timed steps showing how to do something. 1,2,3, Done! Steplists can also contain photos, diagrams or videos. Give it a try at steptap.com

For example, if you own a business that sells products that need to be assembled – say sprinkler parts – your customers can download a steplist (proudly displaying your logo) from the steplist QR code displayed on your store shelves or packaging. A customer with easy-to-follow instructions and a complete list of required items can buy all they need on their first trip to your store. Then they can complete their project hassle-free without calling your busy staff when they get stuck and can’t remember what to do next. The steplist can then be saved by your customer and easily shared. Every time your client needs those handy instructions, they will see your business logo. Small business marketing doesn’t get any easier.

Sell online and need small business marketing help? Embed quality how-to steplists on your online store website, business blog, Pinterest board, YouTube channel or Facebook page. Your steplists can be easily updated, managed, and reposted from your steptap account.

Steptap Small Business Marketing For E-Tailers:

Boost conversion rates
Improve retention
Increase average order size
Strengthen brand recognition
Improve customer engagement
Drive traffic to online stores and social media sites
Deliver better customer service and technical support
Reduce product returns