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Amazon Private Labels: Monitor Your Product Return Analytics

Reduce product returns

Customers Return $32 Billion In Online Purchases

The cost of product returns for online sales during last year’s holiday season amounted to nearly $32 billion. This year, online retailers will continue to lose revenue to returns. E-commerce—even with all its advantages—has a return rate at least three times that of in-store purchases.

You know that a high rate of product returns can break your business. And while it is impossible to reduce the rate to zero, even a modest decrease has an outsize effect on profitability.

Since customers return products for a variety of reasons, where should you focus your efforts?

First off, you need to know why your customers are sending things back:

  • The buyer ordered the wrong item
  • The buyer no longer needs the item
  • The item was a gift that the receiver doesn’t want
  • The product doesn’t match the description
  • The wrong item was shipped
  • The product is defective
  • The customer can’t assemble or set up the product

While you can’t do much about bad gift-giving, basic online best practices can reduce returns for many of these categories. Accurate product descriptions, effective fulfillment operations, and competent support reps are essential.

Identify Your High Return Items

Amazon sellers with high return rates can monitor their analytics and customer reviews to understand what’s going on. You might discover that just one or two products are returned at a higher rate. Read the reviews and talk to your support reps to find out why.

Are Your Product Guides To Blame?

If customers find it difficult to assemble your products, your instructions or product guides may be inadequate. Fortunately, that’s an easy one to remedy.

At Steptap, we create product instructions that help your customers get the most out of your products. When your buyers get your products up and running quickly and easily, they are less likely to return them.

That’s money in your pocket.

Download our white paper  Instructions Should Be Your First Thought. Not An Afterthought. to learn more.

Instructions Should Be Your First Thought. Not An Afterthought.

Amazon Private Label Brands: Save on Returns and Support

Good product instructions save money for online retailers

Fix Your Instructions For Greater Profitability

Customers are less likely to return products when assembly or setup is quick and easy. If your customer hasn’t figured things out within 20 minutes of opening your product, they will consider returning it or calling customer support. Both scenarios cost you money.

  • On average, customers return 30 percent of the products they purchase online.
  • The average return represents a loss of 30 percent of the purchase price.
  • The average margin for a product purchased online is 10 percent.

Poor Instructions Cost You Money In More Returns

With narrow margins, you need to save money wherever you can. Lousy instructions cost you in at least three ways:

  • More product returns.
  • Increased customer support costs.
  • Fewer repeat sales.

Poor instructions can be as harmful as poor quality products. Don’t let bad instructions shrink your bottom line.

Amazon Private Label Brands Use Steptap For Clear, Concise Product Instructions

Steptap is an online platform that allows you to create step-by-step product instructions complete with images and video. Your customers can download the instructions and view them on a mobile device while setting up your product. You can brand Steptap instructions to blend seamlessly with your existing marketing. You can easily manage and update your product instructions when necessary.

Steptap Product Instructions Link To Your Review Page

Steptap product instructions contain a link to your review page so customers can easily leave a product review. And there’s no better time for a happy customer to leave a review than when they have successfully completed a hassle-free setup process!

Download our white paper “Instructions Should Be Your First Thought. Not An Afterthought.

Instructions Should Be Your First Thought. Not An Afterthought.

Your Amazon private label brand is not complete with the Steptap seal.

Amazon Private Label Brands Improve SEO With Steptap Product Instructions

Amazon reseller SEO

Product Instructions Are Critical For Amazon Private Label Brands

Amazon private label brands face a sea of competition. Yet they often ignore the SEO potential of online product instructions.

Steptap makes it easy for Amazon sellers to create and manage online product instructions.

  • Organic searches account for an average of 73 percent of all traffic to a retail site.
  • Consumers search to solve problems more than they search for a specific product.
  • Product instructions answer solution searches.

Product Instructions Capture Product Research Searches

When a product tutorial exists online, it is an indexable page that contains the exact phrases potential customers use to research.

  • Amazon private label brands with online product instructions have an SEO edge over companies with paper instructions.
  • Product instructions capture searches at a critical phase in the sales funnel—during product research.

Improve Brand Awareness And Credibility

Amazon private label brands can brand Steptap product instructions. It’s quick, easy, and affordable to create effective product instructions that improve search rankings.

Instructions Should Be Your First Thought. Not An Afterthought.

Download our white paper Why Instructions Should Be Your First Thought, Not An Afterthought to learn more about the Amazon best practice your competitors are ignoring.

 

Online Reviews Are More Important Than Ever

Reviews are critical for sales

If you are a retailer, you are concerned about online reviews. And rightly so. Online reviews are one of the most important factors in purchasing decisions. And their importance increased even more in 2018.

Since 2010, the SEO experts at BrightLocal have been tracking how online reviews affect local purchasing decisions.

BrightLocal’s  2018 survey was released last week. Here are some key findings that all retailers should pay attention to.

  • 57% of customers will only buy from a business if it is rated at least 4 stars by customers.
  • 90% of 18-34 year-olds trust online reviews as much as personal recommendations.
  • Customers read an average of 10 online reviews before deciding to trust a local business.
  • 80% of 18-34 year-olds have written online reviews.

These numbers increased over 2017 and there is no reason to believe the trend won’t continue.

Bad Product Instructions = Bad Reviews

If your customers can’t figure out how to assemble, set up, or otherwise use your products, you are at risk of negative online reviews and lowered star rankings. In short, bad instructions can lower your sales.

Great product instructions inspire positive reviews. Are your instructions up to par?

At Steptap, we’re product instruction experts. Download our free white paper to learn why you should optimize your instructions for positive online reviews.

Instructions Should Be Your First Thought. Not An Afterthought.Download our white paper titled “Instructions Should Be Your First Thought. Not An Afterthought” and learn how to improve your customer reviews with better instructions.

Our Instructions White Paper Is Available!

Instructions Should Be Your First Thought. Not An Afterthought.Are your product instructions an afterthought? They shouldn’t be.

Download our new white paper titled “Instructions Should Be Your First Thought. Not An Afterthought.” and learn why your product instructions are critical to your sales success.

Instructions are your first experience with your customer after they have bought your product. It is the first time they are handling your product, whether assembling or using.

This is your chance to make a good first impression.

First impressions are important in today’s online retail marketplace. Good first impressions can result in positive reviews. Positive reviews translate into new sales and great word-of-mouth.

Negative reviews can bring your sales to a screeching halt. Worse, they can erode consumer trust and loyalty.

Our new white paper titled “Instructions Should Be Your First Thought. Not An Afterthought.” is now available.

Click Here to get your copy now!

How To Create Outstanding How-to Instructions, Quick and Easy

How to create a steplist in steptap.

Steptap is a new content platform that helps you create, manage and share your own how-to instructions. And it makes it easy.

Steptap is perfect for DIY bloggers, YouTubers, and businesses who need to create, manage and share instructions or process documentation for their products.

We have created the ultimate how-to make a how-to, which amounts to a guided tour of the Steptap creation process.

Don’t let the length frighten you; this just goes through all the wonderful features we have built in, and explains each one in brief detail.

Here it is: How To Create A How-to In Steptap

Steptap vs eHow – A Comparison Of Content Creation

Steptap steplist on fixing a shower faucet from Delta.As an up-and-coming how-to platform for business, Steptap is preparing to endure comparative scrutiny. There are other solutions out there, but none can compare with our tools for helping businesses Create, Manage and Share their own step-by-step instructions.

We recently had the opportunity to compare our content with that of eHow. In a real-world case study, Steptap demonstrates that a focus on a consistent, easy-to-use template for creating how-to content  provides a remarkable finish both in useability and content.

Our linking and sharing tools provide additional benefit for companies wanting to turn their content into engaging marketing collateral for customers searching for solutions on the web.

Comparison

Take a moment to compare the following two articles about adjusting the temperature stop on a Delta faucet.

You will notice that the Steptap how-to features links, formatted text, images and sharing tools. Our site is designed to provide businesses with the best way to market their business with engaging how-to content.

Steptap lead collectionSteptap business users also have the ability to take advantage of built in lead-collection. At the end of every steplist you will find a lead form that sends user inquiries directly to the designated account manager at your business.

Steptap is the best way to Create, Manage and Share your business how-tos, instructions and process documentation.

We would love to hear what you think about this comparison.

Start an account for free today at http://steptap.com

 

The Secret To Creating Great How-To Content

the-secret-to-great-how-tos

If you are reading this article you probably already know that you need well-formatted how-to content for your product or service.

Useful product instructions create positive customer experiences – and nothing frustrates a customer as quickly as ineffective instructions that are hard to use, inaccessible, or out-of-date. Happy customers who know exactly how to use your products buy from you again, tell their friends how awesome you are, and are less likely to return a product because they couldn’t figure how to make it work.

Before you continue with the rest of this article, go here: https://steptap.com/How-To-Change-Your-Oil. When the page loads, click the big yellow button that says BEGIN.

First, you will see a list of things you will need to complete the task. Below the required items is a set of instructions that explains how to change your oil. You can click through each step, stop, or go back to a previous step.

Next, go to https://steptap.com/. Open a free account – it will only take a minute. Now you can create your own set of how-to instructions just like the one you just looked at. When you have entered a username and password, you are ready to rock.

Click CREATE in the upper right hand corner. A template will open. This is your tool for making product tutorials that your customers will love. We call each set of instructions a steplist, but you can think of it as an easy-to-create-and-manage how-to for your business content marketing.

For the purposes of this article, start creating a short how-to by populating the fields. The first field is the title. The next few fields help Google index the page.

Go ahead, create a steplist for a simple three-step process so you can see how Steptap works. Maybe “How To Toast A Bagel,” or “How To Make A Cup Of Coffee.”

At Steptap, we have created a powerful platform for writing effective product and process how-tos. Each how-to instruction is a Google-indexed searchable page that links directly to your website (or anywhere you want). If you use the nifty timing feature, customers can play the steplist on their smart phone or iPad and set up your product hands-free. The steps, complete with pictures, diagrams or video, will advance automatically as your customer completes each step in the process.

Now, let’s talk about the Steptap features that are less apparent but equally impressive. Have you finished your short steplist? Press PUBLISH on the bottom of the template when it’s complete (don’t worry, you can edit it after it’s published). A page will open with one-click sharing and embed tools.

Steptap how-tos can be posted to your online store, embedded in your blog, featured on your company Facebook page, shared on Pinterest, added to your YouTube channel, or downloaded from a self-generated QR code.

Steptap product instructions help your customers buy, use, assemble, install, or enjoy your products. These self-serve product instructions appeal to busy customers who want to quickly figure out how to do it. They don’t want to search the index of a user’s manual or watch a rambling, amateur YouTube video. They contain natural search phrases: “how to install a pop-up sprinkler head” or “how to set up a wireless router” to attract prospects who are searching for something specific.

If you upgrade your Steptap account, you can add your company’s branding so your product instructions blend seamlessly with your marketing. Branding includes the ability to upload your logo for the top of each tutorial and gives you complete control over the colors and background image.

Upgrading your Steptap account to private branding also allows you to add your own backlinks from the top of the page as well as embedded links in the Required Items section for direct purchase. You will also see the inclusion of a lead capture page at the end of each of your steplists encouraging readers to contact you for more information about your product or service.

Visit http://blog.steptap.com/ to learn more about keeping customers happy with relevant how-to content.

Steptap: A Content Marketing Platform That Does Three Important Things

Steptap Business Content Management

There are three important things that every marketer is worried about when creating a content marketing plan: Creation, Management, and Distribution.

Content creation is a core concern for any content marketing strategy. “What should we write about?” is the single biggest reason most marketers don’t get started with an effective campaign, or falter after only a short burst of enthusiasm.

Management of content is unfortunately the first thing to go for reasons of practicality; there simply isn’t always a good way to manage content. Marketers pressed for time often skip the management dilemma and head straight to distribution, which can leave bad or outdated content right where you don’t want it. It also makes for some uncomfortable discussions when objectives, metrics and cleanup become the focus of necessity.

Where to distribute is rarely a problem for content marketers who are well connected to social networks, but the issue of convenience is another big hangup that causes trouble down the road. A convenient workflow is essential for keeping pace and avoiding failures related to fatigue.

These three seemingly simple concepts can be daunting, and comprise the three most common reasons why most companies don’t have a comprehensive content marketing strategy.

1. Content Creation

Content Creation with SteptapAt its core, Steptap is a content creation platform built around a standardized template designed to make it easy to create consistent and well-structured content. The Steptap creation tool allows ultimate flexibility to generate unique content while maintaining clean, consistent formatting that is optimized for SEO and usability.

Content options are presented in a series of manageable fields. Each field prescribes a specific type of information that will be included in the completed steplist (post).

The result is a consistent, formatted article that is designed for search engine indexing and customer convenience. Links, tags and content optimized for consumption are all in the right places without having to over-think the process. Uniqueness is preserved with the flexibility to add sections and freestyle the core elements of your content.

Outstanding content that was once difficult to conceptualize is now easier to create and optimize using Steptap.

2. Content Management

Steptap content management platformHow-to content, in particular, can be very difficult to manage when it is not in an optimized central content management system. Customers use how-to content to set up, configure and use your products, and it is essential to keep it up to date with the latest versions of your products.

Steptap provides a comprehensive way to manage content so that you can edit, delete or update any content in an easy way that doesn’t require reformatting. Also, because Steptap is a central management system for all shared content, a single point of contact provides updated information to every point to which the content has been shared or embedded.

Content management isn’t new, but Steptap makes it easy to do in a typically tough environment of highly-specialized and targeted how-to content.

3. Content Distribution

Steptap Share PageSteptap makes it really easy to share content in a number of ways. Our Share page, unique to every steplist, provides single-click access to the top-five social networks (Facebook, Twitter, Google+, Pinterest and LinkedIn).

When you create a new steplist, our sharing engine creates a unique image optimized for each social network so that posts look good, no matter where they are shared.

Share with SteptapWe also provide a unique URL for each steplist, as well as a short-URL for posting in small places or simply to save room. URLs are exclusive to each steplist, so any time you share a URL in an email or link, you can be assured it will always lead back to your specific instructional post.

For bloggers and web masters, there is an embed code that allows you to easily include your steplist of instructions on any page of your site or blog. This is handy when it comes to editing content, allowing you to make your changes in one central location while updating the content no matter where it has been embedded.

Steptap QR Code for How-toA unique QR code is created for every steplist, and can be downloaded from the share page for inclusion on brochures and pamphlets, or even on product packaging where your customers can scan with their smart phones to gain access to easy-to-use instructions that are always up to date; no more reprinting of instruction sheets and manuals to deliver a satisfying experience to your next customer.

Give Steptap a try; it’s free! We also have paid upgrades available to provide additional features such as customized branding and advanced SEO as well as service packages if you want to hire our professional writing staff to create your how-to content for you.

Why Should SEO Providers Add Steptap To Their Marketing Services?

Steptap Is Available For Reselling by SEO Providers

Today’s Steptap post is for SEO providers and online marketing companies. We are excited to announce that Steptap is available for white-label reselling.

Steptap is a platform for creating search engine optimized product how-tos that teach customers how to use and enjoy products. Steptap allows online sellers to reach searchers before and after the sale. What can Steptap do for your clients?

Steptap for Customer Education

Customer Education is an emerging marketing technique that capitalizes on changes in customer behavior:

  • Customers seek product information from multiple sources
  • Customers are proactive in looking for products that solve problems
  • Customers respond to relevant, engaging content
  • Online solutions convert prospects to customers

Steptap Fills a Key Content Gap

  • Resellers can provide their clients with a valuable SEO tool offered by few competitors
  • By adding Steptap to their suite of services, resellers demonstrate that they are on the cutting edge of content marketing

Steptap Drives Sales

  • Steplists captures online prospects further up the sales channel
  • Steplists provides additional entry points to online store site
  • Steplists increase upsells
  • Steplists are easily shareable to reach additional prospects
  • Steplists increase the effectiveness of social media sites

Steptap for Effective Product Instructions

  • Steptap is the easiest way to create product instructions that blend seamlessly with overall marketing strategy
  • Product instructions are part of the product and shouldn’t be an afterthought
  • Well-crafted product instructions help create positive customer interactions with the company
  • Product instructions can extend the reach of existing documentation
  • Shareable, savable instructions ensure continuing customer engagement
  • Steptap provides an easy way to store, manage, and update product instructions

To discuss our reselling program, call Steptap at 801.938.3466.