All posts by Liz Strikwerda

Pinterest Marketing Tips From Steptap

If you are a Pinterest crafter, you are probably always on the lookout for new ways to get more Pinterest followers. Today’s post focuses on Pinterest marketing tips and explains why Steptap is the easiest tool for showing your followers how to make that insanely beautiful creation you just pinned. With Steptap, you can quickly create easy-to-follow instructions (called steplists) that can be saved, shared, and re-pinned.

How do you create a steplist? Set up a free account at steptap.com. Click CREATE to open up a steplist template. Give it a catchy title and list the necessary items needed to complete the project. Then explain how to do it, step by step.  Add Pinterest-worthy photos or videos. What you end up with is a professional interactive set of instructions. Post the steplist to your Pinterest board for your followers to use. They can start and stop the instructions as needed, save for later use, or re-pin to their own boards.

Steptap helps you provide engaging content for your Pinterest followers or online customers. You can save, organize, and update your steplists on the fly from your Steptap account. Your Pinterest how-tos can also be easily posted to Facebook, Twitter, Google+, YouTube, your business blog or online store. You can make your first steplist in just a couple minutes at steptap.com.

Business Blogging With Steptap How-Tos

Business blogging tips from Steptap: Are you struggling to come up with new ideas for your small business blog? If you sell a product or service that requires instructions for your customers, Steptap can help you create quality how-to content and share it on your business blog. At steptap.com, you create concise, professional instructions (called steplists) that customers can easily download, use, save, and share.

A steplist is an easy-to-follow list of steps that teaches anyone to do anything – like how to use a product. Steplists are perfect for business blogging. Here is an example: a business owner who sells garden supplies could create a steplist for a featured project each week.  Add a good photo or video and your blog post is done! Post it to your business Facebook page, Pinterest board or YouTube channel.

Your customers can download the steplist from your business blog and view it on their phone while they work on the project. They can also share it instantly to their social networks.

As an SEO tool, business blogging requires  frequent posts chock full of industry-specific and geographic keywords.  In addition to the small business SEO value, relevant how-to instructions increase customer engagement with your company. Steptap is for the busy business blogger who doesn’t have a lot of time to write a new post every week. Visit steptap.com to get started.

Small Business Marketing With Steptap How-Tos

Attention small business owners! Welcome to Steptap – the easiest and quickest way to show your customers how-to. Create instructions (called steplists) in minutes to share with your customers.

What is a steplist? A steplist is a concise, ordered list of necessary items and timed steps showing how to do something. 1,2,3, Done! Steplists can also contain photos, diagrams or videos. Give it a try at steptap.com

For example, if you own a business that sells products that need to be assembled – say sprinkler parts – your customers can download a steplist (proudly displaying your logo) from the steplist QR code displayed on your store shelves or packaging. A customer with easy-to-follow instructions and a complete list of required items can buy all they need on their first trip to your store. Then they can complete their project hassle-free without calling your busy staff when they get stuck and can’t remember what to do next. The steplist can then be saved by your customer and easily shared. Every time your client needs those handy instructions, they will see your business logo. Small business marketing doesn’t get any easier.

Sell online and need small business marketing help? Embed quality how-to steplists on your online store website, business blog, Pinterest board, YouTube channel or Facebook page. Your steplists can be easily updated, managed, and reposted from your steptap account.

Steptap Small Business Marketing For E-Tailers:

Boost conversion rates
Improve retention
Increase average order size
Strengthen brand recognition
Improve customer engagement
Drive traffic to online stores and social media sites
Deliver better customer service and technical support
Reduce product returns

1-2-3 Easy How-To Writing

Hello! Thanks for visiting our Steptap blog. We are excited to announce that our website is up and ready for you: steptap.com

First visit? Let me tell you why we are so excited. Steptap makes how-to writing easy. We have created a hassle-free way to create and share step-based how-to instructions. These how-tos are called steplists. We think they are aptly named because each is comprised of a list of steps showing how to do something.

Go ahead, visit our site right now for easy how-to writing. You can make your first steplist in minutes. Visit steptap.com and open a free account. Click Create in the upper right hand corner and follow the prompts. First you enter the items you will need. Then type in each step in order. Add photos or video (or even just a segment of a video). Done!

Why is Steptap the best way to create instructions?

  • Steplists make how-to writing easy
  • Each steplist is a shareable page indexed by search engines
  • Steplists can be embedded in your blog
  • Steplists are automatically saved in your Steptap account for storage and easy access
  • Steplists are mobile
  • Steplists can be instantly shared to your social networks
  • Steplists are easy for users to follow – they can start, stop, and move around easily
  • Steplists are to-the-point – they don’t contain irrelevant information
  • Steplists require no printing
  • Steplists can be easily updated
  • Steplists can be integrated with Pinterest, YouTube, Twitter, Facebook, or your company website
  • Each steplist generates a corresponding QR code (that square, blotchy, black and white image that you scan with your smartphone) that can be printed on packaging, labels, or marketing materials

Check back soon for the latest Steptap news.

Steptap: The Easiest Way to Share Your Know-How

steptap-create-build-do-fixWhat is Steptap? —Steptap makes it easy to create and share your know-how by helping you make easy-to-follow step-by-step instructions that you can share socially, from your blog, or on your packaging.

Create to-the-point instructions (called steplists) in minutes. Then share – on Pinterest, Facebook, Twitter, YouTube – anywhere you want. Put your how-to steplists on your business website to show your customers how to use your products, how to build a project, or how to fix something.

Steptap is the best way to show your Pinterest followers how to make that wonderful idea you just posted. Create steplists for your crafts, recipes, DIY projects, – everything you pin! Your followers click on the steplist for instructions right on the pin. Or, they can download the Steptap mobile app and have the how-tos on their mobile device, right where they need it.

How To Make A Steplist:

  1. Go to steptap.com and create a free account.
  2. Visit your Create page.
  3. Name your steplist.
  4. List the things you will need for the project.
  5. Enter each step, one at a time, and estimate the time each will take.
  6. Add a photo or video if you want.
  7. Done!

Each steplist is a self-contained set of instructions that can be stored, organized, and accessed in your Steptap account.

More importantly, each steplist is a shareable page that you can find in search engines, share to social networks, embed in your blog or include on your product packaging.

Share your steplist with your friends, your customers, your Pinterest followers. Post it to your business website, your Facebook page, Twitter, Google+ or anywhere you want to share.

If you are an expert – whether it’s gardening, computer repair or dog training – increase your credibility with Steptap. Steplists are straightforward and succinct. They include exactly what your followers, customers, or social media contacts need to do so they can get it done and get on with their day.

Visit http://steptap.com and start your free account today!