All posts by Cary Snowden

Cary Snowden is the creator of Steptap, the easiest way to create and share how-to instructions.

How To Embed Marketing Content With Steptap

One of the key advantages of using the Steptap platform to market your business with engaging how-to content is the embed tool.

steptap-embed-codeEach steplist includes a customized share page that provides a unique share image, links to the big five social media sites, custom URLs, a QR code, and an embed code.

The embed code for each steplist can be used to incorporate a branded steplist in a company blog, on-site page or even on a community blog that aims to share your how-to with a related community.

Using the embed code is easy, simply follow these steps:

  1. Create a steplist at Steptap.com
  2. Visit the steplist page by clicking on the title of the steplist in your MySteplists page of your free account.
  3. Click the Share tool at the top of the page, on the right.
  4. Copy the unique embed code from the embed code field.
  5. Paste the embed code into your blog. Be sure to use the HTML insert window when you do this; the code is formatted for HTML.
  6. Adjust for width and height by changing the width and height numbers in the embed code to format for the size of your page.
  7. Done!

At the end of this process, you will have an embeded steplist on your page that looks a lot like the example below.

The advantages to using Steptap to create and embed your how-to include the ability to manage your content from a single location. No matter how many places you share your how-to, embed, or link, you will always have centralized control over the content so updates and additions are always easy to deal with.

Here is our embed example:

You can see this steplist live in the Steptap site here: How to unpack and inspect a new NOMAD handheld x-ray.

Steptap helps you create and embed engaging how-to content that shows your prospects how to use your products for a solution they want to solve right now.
Visit http://steptap.com to create your own free account right now.

Content Marketing For Business In Three Parts

Content Torn Paper ConceptBusiness content marketing is reaching the upper limits of buzz these days. Everyone is talking about it with the sudden realization that while content is king, it needs to have a purpose within a business marketing strategy or it really isn’t much more than a waste of time.

CMOs, in particular, are beginning to look at content with renewed scrutiny; costs are increasing but ROI is diminishing. The promise of “post it and they will come” is losing ground to the need for Customer Engagement; the art of connecting to customers with content they are proactively looking for.

SEO, once the darling of web-based marketing, is taking a hit from search engine updates like Penguin, and “experts” are scrambling while businesses crumble.

A well-crafted content marketing strategy focuses on attracting new customers, converting their interest into a sale, and validating their decision with positive reinforcement. These are the basics that break down into an avalanche of options that require careful consideration when assembling the right mix of content for your specific kind of business.

An Introduction to Effective Content Marketing

This is the introduction to a three-part analysis on building an effective content marketing strategy.

I will cover three key areas of content marketing:

  1. Content Marketing Objectives: The areas you need to know that content marketing can affect, and how.
  2. Content Marketing Categories: The primary categories of online marketing content and why you should cover all three.
  3. Content Marketing Types: A comprehensive list of the types of content you can choose from to round out your content marketing campaign complete with a few tips on how to make them more effective.

Content marketing is a critical business facet; there is no question about it. 90% of businesses use content marketing, but the question is whether they are using it effectively to reach the right audience at the right time with the right message. It gets complicated, quick.

Understanding the basics will give you a leg up in your strategy building efforts, and will help you improve your bottom line with tangible benefits that can be included in your next quarterly review.

Steptap creates engaging how-to content that shows prospects how to use your products for a solution they want to solve right now.
Visit http://steptap.com to create your own free account right now.

Featured Steplist: How To Fix The Sound On Your iPad

how-to-fix-the-sound-on-your-ipadListPipe recently received a call from a customer who was having trouble getting their app to play sound. This is a problem a few customers have had in the past and the solution had to do with adjusting the Slide Switch settings on the device.

http://steptap.com/How-To-Fix-The-Sound-On-Your-IPad

ListPipe decided it would be a good idea to create a new steplist to share the steps required to solve the problem.

“It only took a few minutes, and we now have a branded, sharable list of steps that future customers can use to quickly solve the problem.” -Allanna, ListPipe Customer Support.

If you are having trouble with sound on your iPad, try How To Fix The Sound On Your iPad.

How To Steptap

steptap-bugWe are working on a new social sharing site that will make it easy to create and share how-to instructions on everything from building a birdhouse to installing a new thermostat.

Create and collect your favorite lists of instructions in your own free account and never spend time looking for them again.

Next time you change the air filter in your heater,  change the battery in your dive watch, or install a new sprinkler head, look to Steptap for get-to-the-point instructions.

With Steptap mobile, you can get the instructions right where you need them in an easy-to-read format. No more running up and down the stairs to review complicated instructions on your desktop.

If you have something to share with the world, whether a craft you posted to Pinterest, or instructions on how to use the new widget your company produces, Steptap makes it easy to create and share with social sharing buttons, embeddable links, short links and even QR Codes that are ready to print on your packaging and promotions.

We’re putting the finishing touches on our first public beta. Watch this space for more information coming soon.