Online Reviews Are More Important Than Ever

Reviews are critical for sales

If you are a retailer, you are concerned about online reviews. And rightly so. Online reviews are one of the most important factors in purchasing decisions. And their importance increased even more in 2018.

Since 2010, the SEO experts at BrightLocal have been tracking how online reviews affect local purchasing decisions.

BrightLocal’s  2018 survey was released last week. Here are some key findings that all retailers should pay attention to.

  • 57% of customers will only buy from a business if it is rated at least 4 stars by customers.
  • 90% of 18-34 year-olds trust online reviews as much as personal recommendations.
  • Customers read an average of 10 online reviews before deciding to trust a local business.
  • 80% of 18-34 year-olds have written online reviews.

These numbers increased over 2017 and there is no reason to believe the trend won’t continue.

Bad Product Instructions = Bad Reviews

If your customers can’t figure out how to assemble, set up, or otherwise use your products, you are at risk of negative online reviews and lowered star rankings. In short, bad instructions can lower your sales.

Great product instructions inspire positive reviews. Are your instructions up to par?

At Steptap, we’re product instruction experts. Download our free white paper to learn why you should optimize your instructions for positive online reviews.

Instructions Should Be Your First Thought. Not An Afterthought.Download our white paper titled “Instructions Should Be Your First Thought. Not An Afterthought” and learn how to improve your customer reviews with better instructions.

Our Instructions White Paper Is Available!

Instructions Should Be Your First Thought. Not An Afterthought.Are your product instructions an afterthought? They shouldn’t be.

Download our new white paper titled “Instructions Should Be Your First Thought. Not An Afterthought.” and learn why your product instructions are critical to your sales success.

Instructions are your first experience with your customer after they have bought your product. It is the first time they are handling your product, whether assembling or using.

This is your chance to make a good first impression.

First impressions are important in today’s online retail marketplace. Good first impressions can result in positive reviews. Positive reviews translate into new sales and great word-of-mouth.

Negative reviews can bring your sales to a screeching halt. Worse, they can erode consumer trust and loyalty.

Our new white paper titled “Instructions Should Be Your First Thought. Not An Afterthought.” is now available.

Click Here to get your copy now!

The Steptap App Is Here!

The Steptap App QR Code ReaderWhen your business uses Steptap to create, manage and share your instructions, we help you get them in to the hands of your employees and customers with advanced sharing tools.

Our advanced sharing tools include custom QR Code generation that gives you the ability to include your instructions on product packaging, labels, and at point-of-use locations.

Now you have an easy, and free, way to scan QR Codes with your mobile device; The Steptap App!

The Steptap App is a free application that scans QR Codes and opens the resulting page in Safari on your mobile Apple device.

The Steptap App is currently available for free in the iTunes App Store.

Download the Steptap App.

Reinvent Your Pinterest Board With Steptap And Reach More Customers

Reinvent your Pinterest.Reinvent your Pinterest board in 2015 with product how-tos worthy of your phenomenal designs.

If you use your Pinterest board to sell DIY projects, this article is for you. Selling on Pinterest is all about inspiring and teaching your customers how to make that amazing thing for themselves. Unfortunately, customers often get stuck in the middle of the process, give up and look elsewhere for something easier. Why? Inadequate, confusing, or nonexistent project instructions.

If you want to attract and retain DIY customers – show them how! Give them project tutorials that ensure that they can complete and enjoy the masterpiece you designed. Your “easy way” is Steptap at

At Steptap, we have created a powerful platform for quickly creating how-tos that are as visually striking as your Pinterest board, online store, and business Facebook page.

Got two minutes? Check this out: This is a how-to for a fancy greeting card. (We call these how-tos “steplists”.) You can see the required items at the top. Push the BEGIN button directly under the required items. Now you can see each step in order or reverse if you missed something. Imaging your gorgeous Pinterest images dressing up your tutorials. You can also post segments of YouTube videos to play with the associated step.

To create a steplist of your own, go to and create a free account. Once you’ve logged in, you will be greeted with a page of how-to titles. Click the CREATE button at the top right. This will open the self-explanatory steplist template. Go ahead, make a short how-to just to try it out. Maybe something like “How To Tie A Bow.”

You can make this steplist private for now by selecting it from the dropdown on the top right. When you have entered some steps, hit PUBLISH at the bottom. Because it’s marked private, this won’t be published, but I want you to see the cool sharing page. With one click, you can post your craft tutorial to your social media sites. There are URLs for embedding and even a QR code.

Now, your project how-to is not only your customer’s best friend, it is also a powerful SEO tool. If you upgrade your account, you can let your customers purchase directly from a “Required Item” by clicking the link and instantly reaching your checkout page. Or, you can give them a contact form to request more information.

By using Steptap to create project tutorials that actually work, you can create and manage all of your product instructions from one place – your Steptap account. If you update a project, edit the corresponding steplist and send the new instructions to all your online touch points in near realtime.

Here’s another handy feature built into the steplist template: You can time each step so the user can watch the tutorial hands-free. You know roughly how long each step takes, so simply enter the seconds or minutes in the boxes next to the step. When the user hits BEGIN, the steplist will advance according to your pre-determined timing. This is nice for any craft or sewing project but also works great for recipes, home repair, hair and makeup, fitness routines – anything that requires both hands.

There’s more! With an upgraded account, you can dress up your steplists to match your online store, Pinterest board, or Facebook page. Your steplists become a natural extension of your on- or offline marketing.

Reinvent your Pinterest board in 2015 with product how-tos worthy of your fantastic projects.

How To Create Outstanding How-to Instructions, Quick and Easy

How to create a steplist in steptap.

Steptap is a new content platform that helps you create, manage and share your own how-to instructions. And it makes it easy.

Steptap is perfect for DIY bloggers, YouTubers, and businesses who need to create, manage and share instructions or process documentation for their products.

We have created the ultimate how-to make a how-to, which amounts to a guided tour of the Steptap creation process.

Don’t let the length frighten you; this just goes through all the wonderful features we have built in, and explains each one in brief detail.

Here it is: How To Create A How-to In Steptap

Steptap vs eHow – A Comparison Of Content Creation

Steptap steplist on fixing a shower faucet from Delta.As an up-and-coming how-to platform for business, Steptap is preparing to endure comparative scrutiny. There are other solutions out there, but none can compare with our tools for helping businesses Create, Manage and Share their own step-by-step instructions.

We recently had the opportunity to compare our content with that of eHow. In a real-world case study, Steptap demonstrates that a focus on a consistent, easy-to-use template for creating how-to content  provides a remarkable finish both in useability and content.

Our linking and sharing tools provide additional benefit for companies wanting to turn their content into engaging marketing collateral for customers searching for solutions on the web.


Take a moment to compare the following two articles about adjusting the temperature stop on a Delta faucet.

You will notice that the Steptap how-to features links, formatted text, images and sharing tools. Our site is designed to provide businesses with the best way to market their business with engaging how-to content.

Steptap lead collectionSteptap business users also have the ability to take advantage of built in lead-collection. At the end of every steplist you will find a lead form that sends user inquiries directly to the designated account manager at your business.

Steptap is the best way to Create, Manage and Share your business how-tos, instructions and process documentation.

We would love to hear what you think about this comparison.

Start an account for free today at


The Secret To Creating Great How-To Content


If you are reading this article you probably already know that you need well-formatted how-to content for your product or service.

Useful product instructions create positive customer experiences – and nothing frustrates a customer as quickly as ineffective instructions that are hard to use, inaccessible, or out-of-date. Happy customers who know exactly how to use your products buy from you again, tell their friends how awesome you are, and are less likely to return a product because they couldn’t figure how to make it work.

Before you continue with the rest of this article, go here: When the page loads, click the big yellow button that says BEGIN.

First, you will see a list of things you will need to complete the task. Below the required items is a set of instructions that explains how to change your oil. You can click through each step, stop, or go back to a previous step.

Next, go to Open a free account – it will only take a minute. Now you can create your own set of how-to instructions just like the one you just looked at. When you have entered a username and password, you are ready to rock.

Click CREATE in the upper right hand corner. A template will open. This is your tool for making product tutorials that your customers will love. We call each set of instructions a steplist, but you can think of it as an easy-to-create-and-manage how-to for your business content marketing.

For the purposes of this article, start creating a short how-to by populating the fields. The first field is the title. The next few fields help Google index the page.

Go ahead, create a steplist for a simple three-step process so you can see how Steptap works. Maybe “How To Toast A Bagel,” or “How To Make A Cup Of Coffee.”

At Steptap, we have created a powerful platform for writing effective product and process how-tos. Each how-to instruction is a Google-indexed searchable page that links directly to your website (or anywhere you want). If you use the nifty timing feature, customers can play the steplist on their smart phone or iPad and set up your product hands-free. The steps, complete with pictures, diagrams or video, will advance automatically as your customer completes each step in the process.

Now, let’s talk about the Steptap features that are less apparent but equally impressive. Have you finished your short steplist? Press PUBLISH on the bottom of the template when it’s complete (don’t worry, you can edit it after it’s published). A page will open with one-click sharing and embed tools.

Steptap how-tos can be posted to your online store, embedded in your blog, featured on your company Facebook page, shared on Pinterest, added to your YouTube channel, or downloaded from a self-generated QR code.

Steptap product instructions help your customers buy, use, assemble, install, or enjoy your products. These self-serve product instructions appeal to busy customers who want to quickly figure out how to do it. They don’t want to search the index of a user’s manual or watch a rambling, amateur YouTube video. They contain natural search phrases: “how to install a pop-up sprinkler head” or “how to set up a wireless router” to attract prospects who are searching for something specific.

If you upgrade your Steptap account, you can add your company’s branding so your product instructions blend seamlessly with your marketing. Branding includes the ability to upload your logo for the top of each tutorial and gives you complete control over the colors and background image.

Upgrading your Steptap account to private branding also allows you to add your own backlinks from the top of the page as well as embedded links in the Required Items section for direct purchase. You will also see the inclusion of a lead capture page at the end of each of your steplists encouraging readers to contact you for more information about your product or service.

Visit to learn more about keeping customers happy with relevant how-to content.

Steptap Nominated For Epic Ventures Hot 100 – Vote For Steptap!

Vote for Steptap

Steptap has been nominated to the Epic Ventures Hot 100, a recognition of leading Utah startups.

We Need Your Help!

For our nomination, we are competing with other companies for a place in the top of the list to be eligible for cash awards and special recognition that will go a long way towards helping us lift off.

Please visit the voting page and Vote for Steptap.

It only takes a minute, and we appreciate your support.

How to Vote? We created a steplist to help you vote. Here it is:

How To Vote For Steptap In The Epic Ventures Hot 100 Utah Startups Contest

Thank you!

Steptap: A Content Marketing Platform That Does Three Important Things

Steptap Business Content Management

There are three important things that every marketer is worried about when creating a content marketing plan: Creation, Management, and Distribution.

Content creation is a core concern for any content marketing strategy. “What should we write about?” is the single biggest reason most marketers don’t get started with an effective campaign, or falter after only a short burst of enthusiasm.

Management of content is unfortunately the first thing to go for reasons of practicality; there simply isn’t always a good way to manage content. Marketers pressed for time often skip the management dilemma and head straight to distribution, which can leave bad or outdated content right where you don’t want it. It also makes for some uncomfortable discussions when objectives, metrics and cleanup become the focus of necessity.

Where to distribute is rarely a problem for content marketers who are well connected to social networks, but the issue of convenience is another big hangup that causes trouble down the road. A convenient workflow is essential for keeping pace and avoiding failures related to fatigue.

These three seemingly simple concepts can be daunting, and comprise the three most common reasons why most companies don’t have a comprehensive content marketing strategy.

1. Content Creation

Content Creation with SteptapAt its core, Steptap is a content creation platform built around a standardized template designed to make it easy to create consistent and well-structured content. The Steptap creation tool allows ultimate flexibility to generate unique content while maintaining clean, consistent formatting that is optimized for SEO and usability.

Content options are presented in a series of manageable fields. Each field prescribes a specific type of information that will be included in the completed steplist (post).

The result is a consistent, formatted article that is designed for search engine indexing and customer convenience. Links, tags and content optimized for consumption are all in the right places without having to over-think the process. Uniqueness is preserved with the flexibility to add sections and freestyle the core elements of your content.

Outstanding content that was once difficult to conceptualize is now easier to create and optimize using Steptap.

2. Content Management

Steptap content management platformHow-to content, in particular, can be very difficult to manage when it is not in an optimized central content management system. Customers use how-to content to set up, configure and use your products, and it is essential to keep it up to date with the latest versions of your products.

Steptap provides a comprehensive way to manage content so that you can edit, delete or update any content in an easy way that doesn’t require reformatting. Also, because Steptap is a central management system for all shared content, a single point of contact provides updated information to every point to which the content has been shared or embedded.

Content management isn’t new, but Steptap makes it easy to do in a typically tough environment of highly-specialized and targeted how-to content.

3. Content Distribution

Steptap Share PageSteptap makes it really easy to share content in a number of ways. Our Share page, unique to every steplist, provides single-click access to the top-five social networks (Facebook, Twitter, Google+, Pinterest and LinkedIn).

When you create a new steplist, our sharing engine creates a unique image optimized for each social network so that posts look good, no matter where they are shared.

Share with SteptapWe also provide a unique URL for each steplist, as well as a short-URL for posting in small places or simply to save room. URLs are exclusive to each steplist, so any time you share a URL in an email or link, you can be assured it will always lead back to your specific instructional post.

For bloggers and web masters, there is an embed code that allows you to easily include your steplist of instructions on any page of your site or blog. This is handy when it comes to editing content, allowing you to make your changes in one central location while updating the content no matter where it has been embedded.

Steptap QR Code for How-toA unique QR code is created for every steplist, and can be downloaded from the share page for inclusion on brochures and pamphlets, or even on product packaging where your customers can scan with their smart phones to gain access to easy-to-use instructions that are always up to date; no more reprinting of instruction sheets and manuals to deliver a satisfying experience to your next customer.

Give Steptap a try; it’s free! We also have paid upgrades available to provide additional features such as customized branding and advanced SEO as well as service packages if you want to hire our professional writing staff to create your how-to content for you.

Steplist Spotlight: Outbox Systems Shows How To Effectively Use The Forecast Function In Salesforce

Steptap QR Code for Outbox Systems How ToOutbox Systems has posted a new steplist in Steptap titled How To Effectively Use The Forecast Function In Salesforce.

As with every steplist created on the Steptap platform, this one features a complete array of sharing tools and a QR code for mobile users who want to leverage a scanning application such as Scan.

Take a look at Outbox Systems how-to on Steptap and learn more about how to effectively use the forecast function in

Steptap is a platform that makes it easy to create, share and manage your company’s how-to content; the best kind of content marketing you can do.