Tag Archives: how-to

How To Create Outstanding How-to Instructions, Quick and Easy

How to create a steplist in steptap.

Steptap is a new content platform that helps you create, manage and share your own how-to instructions. And it makes it easy.

Steptap is perfect for DIY bloggers, YouTubers, and businesses who need to create, manage and share instructions or process documentation for their products.

We have created the ultimate how-to make a how-to, which amounts to a guided tour of the Steptap creation process.

Don’t let the length frighten you; this just goes through all the wonderful features we have built in, and explains each one in brief detail.

Here it is: How To Create A How-to In Steptap

The Secret To Creating Great How-To Content

the-secret-to-great-how-tos

If you are reading this article you probably already know that you need well-formatted how-to content for your product or service.

Useful product instructions create positive customer experiences – and nothing frustrates a customer as quickly as ineffective instructions that are hard to use, inaccessible, or out-of-date. Happy customers who know exactly how to use your products buy from you again, tell their friends how awesome you are, and are less likely to return a product because they couldn’t figure how to make it work.

Before you continue with the rest of this article, go here: https://steptap.com/How-To-Change-Your-Oil. When the page loads, click the big yellow button that says BEGIN.

First, you will see a list of things you will need to complete the task. Below the required items is a set of instructions that explains how to change your oil. You can click through each step, stop, or go back to a previous step.

Next, go to https://steptap.com/. Open a free account – it will only take a minute. Now you can create your own set of how-to instructions just like the one you just looked at. When you have entered a username and password, you are ready to rock.

Click CREATE in the upper right hand corner. A template will open. This is your tool for making product tutorials that your customers will love. We call each set of instructions a steplist, but you can think of it as an easy-to-create-and-manage how-to for your business content marketing.

For the purposes of this article, start creating a short how-to by populating the fields. The first field is the title. The next few fields help Google index the page.

Go ahead, create a steplist for a simple three-step process so you can see how Steptap works. Maybe “How To Toast A Bagel,” or “How To Make A Cup Of Coffee.”

At Steptap, we have created a powerful platform for writing effective product and process how-tos. Each how-to instruction is a Google-indexed searchable page that links directly to your website (or anywhere you want). If you use the nifty timing feature, customers can play the steplist on their smart phone or iPad and set up your product hands-free. The steps, complete with pictures, diagrams or video, will advance automatically as your customer completes each step in the process.

Now, let’s talk about the Steptap features that are less apparent but equally impressive. Have you finished your short steplist? Press PUBLISH on the bottom of the template when it’s complete (don’t worry, you can edit it after it’s published). A page will open with one-click sharing and embed tools.

Steptap how-tos can be posted to your online store, embedded in your blog, featured on your company Facebook page, shared on Pinterest, added to your YouTube channel, or downloaded from a self-generated QR code.

Steptap product instructions help your customers buy, use, assemble, install, or enjoy your products. These self-serve product instructions appeal to busy customers who want to quickly figure out how to do it. They don’t want to search the index of a user’s manual or watch a rambling, amateur YouTube video. They contain natural search phrases: “how to install a pop-up sprinkler head” or “how to set up a wireless router” to attract prospects who are searching for something specific.

If you upgrade your Steptap account, you can add your company’s branding so your product instructions blend seamlessly with your marketing. Branding includes the ability to upload your logo for the top of each tutorial and gives you complete control over the colors and background image.

Upgrading your Steptap account to private branding also allows you to add your own backlinks from the top of the page as well as embedded links in the Required Items section for direct purchase. You will also see the inclusion of a lead capture page at the end of each of your steplists encouraging readers to contact you for more information about your product or service.

Visit http://blog.steptap.com/ to learn more about keeping customers happy with relevant how-to content.

Steplist Spotlight: Outbox Systems Shows How To Effectively Use The Forecast Function In Salesforce

Steptap QR Code for Outbox Systems How ToOutbox Systems has posted a new steplist in Steptap titled How To Effectively Use The Forecast Function In Salesforce.

As with every steplist created on the Steptap platform, this one features a complete array of sharing tools and a QR code for mobile users who want to leverage a scanning application such as Scan.

Take a look at Outbox Systems how-to on Steptap and learn more about how to effectively use the forecast function in Salesforce.com.

Steptap is a platform that makes it easy to create, share and manage your company’s how-to content; the best kind of content marketing you can do.

 

Using Steptap To Establish Your Company As An Authority

how-to-content-marketing

A key strategic objective for almost every marketer is to establish their company as an authority within its respective community.

To accomplish this, you may want to:

  • Grab the Attention of New Customers with content that helps them solve a problem when they are searching;
  • Satisfy Existing Customers with information on how to use the products they have already purchased;
  • Engage Your Community with content that improves their experience with your product.

In each of these cases, the most effective method is to provide how-to content that is optimized for online discovery and real-world useability.

Here’s how:

Grab The Attention Of New Customers

Enable users who are searching for solutions to discover your company through how-to content that addresses their need, delivers a solution, and leads them to your store for answers.

Your product solves a problem, and people are searching the Internet to find a solution. Make sure your answers are written and posted in a format that appeals to search engines and makes solving the problem as simple as it can be.

New customers will find you when you have the answers, even when they don’t know who you are.

You’ll also want to make sure your content is ready for social sharing to reach friends of friends who share similar needs and want to solve similar problems. Empower users to find and easily share answers to common questions with how-to content that is easy to understand and easy to share.

Satisfy Existing Customers

Your lowest hanging fruit is your existing customer base. Research indicates that you have about 20 minutes to get your customer through the setup process before they return your product, or report a miserable experience.

Help existing customers maintain your products with easily-shared step-by-step instructions that walk them through basic usage, maintenance or update processes.

This will help alleviate burden on support staff and provide another branded touch point to existing customers. It also provides a method for customers to share info with friends and family to help generate referral traffic.

Include links to instructions in emails and newsletters to proactively help customers maintain or update their systems.

Improve customer support with step-by-step instructions that can be shared to customers and used as a visual reference to help them walk through steps during over-the-phone support. Visual graphics can be included (images or video) to help explain or illustrate instructions to the customer.

Share instructions to customers before, during or after support calls to ensure that they have instructions that make the task easier to understand and complete.

Remember that during customer support incidents you have two big areas to succeed; creating a satisfied customer, and saving time spent on the phone. Online instructions can help solve both of these critical concerns.

Engage With Your Community

Provide secondary support information in the form of how-tos to help customers enjoy your products.

Customer support isn’t always about how to setup, implement or use your product, specifically. Sometimes customers are looking for ways to use your product.

For instance, if you sell Skis, you might create content that helps your customer learn how to make the perfect curve, or how to properly plant their poles when navigating moguls.

If you provide computer support for home-based clients, you might create content that helps them manage their computer when there isn’t a problem, for instance how to change their desktop image or how to switch applications.

The Steptap Pitch

We are Steptap, and we think we have the best way for you to accomplish the task of establishing your business as the authority in your respective space. Our platform as a service solution offers a variety of ways for you to take advantage.

  • You can start for free right now, and create your own how-to content on our platform; ready to share and manage.
  • You can upgrade to our premium account for just a few bucks and dress your how-to content in your own custom branding. This will connect your customers to your visual brand, and enables you to embed links directly from your how-to content to your online store or locator pages.
  • You can hire Steptap as your how-to content marketing partner; we’ll contract with you to create engaging how-to content that connects with new customers who don’t even know they are searching for your solutions, and that satisfies your customers with simple, straightforward how-to content that will improve the way they think about your products.

Visit us right now at Steptap.com

Steptap: The Easiest Way to Share Your Know-How

steptap-create-build-do-fixWhat is Steptap? —Steptap makes it easy to create and share your know-how by helping you make easy-to-follow step-by-step instructions that you can share socially, from your blog, or on your packaging.

Create to-the-point instructions (called steplists) in minutes. Then share – on Pinterest, Facebook, Twitter, YouTube – anywhere you want. Put your how-to steplists on your business website to show your customers how to use your products, how to build a project, or how to fix something.

Steptap is the best way to show your Pinterest followers how to make that wonderful idea you just posted. Create steplists for your crafts, recipes, DIY projects, – everything you pin! Your followers click on the steplist for instructions right on the pin. Or, they can download the Steptap mobile app and have the how-tos on their mobile device, right where they need it.

How To Make A Steplist:

  1. Go to steptap.com and create a free account.
  2. Visit your Create page.
  3. Name your steplist.
  4. List the things you will need for the project.
  5. Enter each step, one at a time, and estimate the time each will take.
  6. Add a photo or video if you want.
  7. Done!

Each steplist is a self-contained set of instructions that can be stored, organized, and accessed in your Steptap account.

More importantly, each steplist is a shareable page that you can find in search engines, share to social networks, embed in your blog or include on your product packaging.

Share your steplist with your friends, your customers, your Pinterest followers. Post it to your business website, your Facebook page, Twitter, Google+ or anywhere you want to share.

If you are an expert – whether it’s gardening, computer repair or dog training – increase your credibility with Steptap. Steplists are straightforward and succinct. They include exactly what your followers, customers, or social media contacts need to do so they can get it done and get on with their day.

Visit http://steptap.com and start your free account today!

How To Steptap

steptap-bugWe are working on a new social sharing site that will make it easy to create and share how-to instructions on everything from building a birdhouse to installing a new thermostat.

Create and collect your favorite lists of instructions in your own free account and never spend time looking for them again.

Next time you change the air filter in your heater,  change the battery in your dive watch, or install a new sprinkler head, look to Steptap for get-to-the-point instructions.

With Steptap mobile, you can get the instructions right where you need them in an easy-to-read format. No more running up and down the stairs to review complicated instructions on your desktop.

If you have something to share with the world, whether a craft you posted to Pinterest, or instructions on how to use the new widget your company produces, Steptap makes it easy to create and share with social sharing buttons, embeddable links, short links and even QR Codes that are ready to print on your packaging and promotions.

We’re putting the finishing touches on our first public beta. Watch this space for more information coming soon.