Tag Archives: Business Content Marketing

The Secret To Creating Great How-To Content

the-secret-to-great-how-tos

If you are reading this article you probably already know that you need well-formatted how-to content for your product or service.

Useful product instructions create positive customer experiences – and nothing frustrates a customer as quickly as ineffective instructions that are hard to use, inaccessible, or out-of-date. Happy customers who know exactly how to use your products buy from you again, tell their friends how awesome you are, and are less likely to return a product because they couldn’t figure how to make it work.

Before you continue with the rest of this article, go here: https://steptap.com/How-To-Change-Your-Oil. When the page loads, click the big yellow button that says BEGIN.

First, you will see a list of things you will need to complete the task. Below the required items is a set of instructions that explains how to change your oil. You can click through each step, stop, or go back to a previous step.

Next, go to https://steptap.com/. Open a free account – it will only take a minute. Now you can create your own set of how-to instructions just like the one you just looked at. When you have entered a username and password, you are ready to rock.

Click CREATE in the upper right hand corner. A template will open. This is your tool for making product tutorials that your customers will love. We call each set of instructions a steplist, but you can think of it as an easy-to-create-and-manage how-to for your business content marketing.

For the purposes of this article, start creating a short how-to by populating the fields. The first field is the title. The next few fields help Google index the page.

Go ahead, create a steplist for a simple three-step process so you can see how Steptap works. Maybe “How To Toast A Bagel,” or “How To Make A Cup Of Coffee.”

At Steptap, we have created a powerful platform for writing effective product and process how-tos. Each how-to instruction is a Google-indexed searchable page that links directly to your website (or anywhere you want). If you use the nifty timing feature, customers can play the steplist on their smart phone or iPad and set up your product hands-free. The steps, complete with pictures, diagrams or video, will advance automatically as your customer completes each step in the process.

Now, let’s talk about the Steptap features that are less apparent but equally impressive. Have you finished your short steplist? Press PUBLISH on the bottom of the template when it’s complete (don’t worry, you can edit it after it’s published). A page will open with one-click sharing and embed tools.

Steptap how-tos can be posted to your online store, embedded in your blog, featured on your company Facebook page, shared on Pinterest, added to your YouTube channel, or downloaded from a self-generated QR code.

Steptap product instructions help your customers buy, use, assemble, install, or enjoy your products. These self-serve product instructions appeal to busy customers who want to quickly figure out how to do it. They don’t want to search the index of a user’s manual or watch a rambling, amateur YouTube video. They contain natural search phrases: “how to install a pop-up sprinkler head” or “how to set up a wireless router” to attract prospects who are searching for something specific.

If you upgrade your Steptap account, you can add your company’s branding so your product instructions blend seamlessly with your marketing. Branding includes the ability to upload your logo for the top of each tutorial and gives you complete control over the colors and background image.

Upgrading your Steptap account to private branding also allows you to add your own backlinks from the top of the page as well as embedded links in the Required Items section for direct purchase. You will also see the inclusion of a lead capture page at the end of each of your steplists encouraging readers to contact you for more information about your product or service.

Visit http://blog.steptap.com/ to learn more about keeping customers happy with relevant how-to content.