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Why CMOs Trust Content Marketing

Steptap Engaging Content MarketingIt is no secret that content marketing is increasing in importance to CMOs.

Here are some recent numbers from Demand Metric’s Content Marketing Infographic:1

  • 91% of B2B marketers use content marketing.
  • 86% of B2C marketers use content marketing.

Why do CMOs trust content marketing? In short, it works.

TV watchers skip ads, online customers unsubscribe from company emails, and glossy direct mail pieces end up in recycle bins without even a glance. When was the last time you bought something because you received a brochure in the mail?

80% of people appreciate learning about a company through content that is relevant, valuable, and personalized.1

Today’s consumer is proactive in researching companies and products online. They respond to quality, custom content that teaches them how to use or enjoy a company’s products or services.

Steptap makes it easy for marketers to create custom step-based how-to instructions as part of their inbound marketing techniques. CMOs prefer content marketing because quality content builds trust among customers (B2B and B2C) and increases conversion rates.

Ready to start your engaging content marketing?

1“Content Marketing Infographic,” Demand Metric, accessed March 31, 2014

Why Steptap Should Be Part Of Your Content Marketing Strategy

Quality Content Brings Customers to Your Business

Fact: The overwhelming majority of customers consult online sites before making purchasing decisions – between 87 and 95 percent depending on the study.

“Today, the collective voice of the internet is eclipsing the persuasive power of family, friends or colleagues when it comes to influencing purchase decisions,” Dave Senay, CEO of the research firm Fleishman-Hillard.

Fact: Consumers use, on average, 8 different online media sources to find product information.

Fact: Because of this fragmentation (which has increased sharply in the past five years and continues its upward trend), it is critical for business owners to market on multiple platforms including online stores, product review sites, social media, blogs and hard media. The gateway to all of these channels is the search engine. SEO is king.

According to Brafton:

“Consumers are more likely to buy from companies that offer custom content. Creating original content aimed at informing consumers or B2B buyers without aggressive selling language will help businesses appeal to new prospects.” 1

Your Customers Want Useful Information

Fact: The most valuable content teaches the customer how to do something useful. Clear, concise and helpful content is preferred by today’s short-attention users including millennials.

“Marketers need to maximize their online channels to make it easy for consumers to interact with and access information about their brands.” 2

Steptap Creates Engaging, Searchable Content for Your Company

Visit steptap.com to learn more about why you need custom Steptap content as part of your content marketing strategy.

1  “Content Marketing,” Brafton, accessed on March 25, 2014

2 “2012 Digital Influence Index Shows Internet as Leading Influence in Consumer Purchasing Choices,” Fleishman-Hillard, January 31, 2012, fleishmanhillard.com, accessed on March 25, 2014

Accessible Instructions At Your Fingertips

Cropped image of man's hand scanning product through mobile phoneIn this digital age, we truly are swimming in information soup. From our desktop computers to our laptops to our tablets and to our phones, we are connected to an infinite sea of knowledge.

Concise How-Tos Can Be Hard to Find

At times, this makes our lives easier. However, it seems like straightforward, “how-to” instructions can be hard to find. Instructions for fixing things, building things, using things, and simply doing things.

Steptap Provides a Better Way to Share How-To Knowledge

Steptap.com wants to change that. Steptap is revolutionizing the way we produce and share our how-to knowledge. At Steptap you can create and share step-based instructions for anything.

These instructions, called steplists, can be searched, downloaded, posted on a blog, shared on Facebook, pinned to a Pinterest board, or embedded in a business website.

How-Tos for Everything

Are you a small business owner who needs an easy way to give your customers instructions regarding your products? Make a steplist. Are you a craft guru with a sizable Pinterest following? Give your followers easy-to-follow instructions with Steptap! Are you an e-tailer? Embed your webpage with steplists so your customers know how to use your products and return to your site frequently. (Did we mention that steplists can also improve your website search rankings?)

Visit steptap.com to start creating how-to lists and learn more about how Steptap can make how-to information better organized, more accessible, and more valuable. The basic account is free. Upgrade for better SEO.

Featured Steplist: How To Fix The Sound On Your iPad

how-to-fix-the-sound-on-your-ipadListPipe recently received a call from a customer who was having trouble getting their app to play sound. This is a problem a few customers have had in the past and the solution had to do with adjusting the Slide Switch settings on the device.

http://steptap.com/How-To-Fix-The-Sound-On-Your-IPad

ListPipe decided it would be a good idea to create a new steplist to share the steps required to solve the problem.

“It only took a few minutes, and we now have a branded, sharable list of steps that future customers can use to quickly solve the problem.” -Allanna, ListPipe Customer Support.

If you are having trouble with sound on your iPad, try How To Fix The Sound On Your iPad.

1-2-3 Easy How-To Writing

Hello! Thanks for visiting our Steptap blog. We are excited to announce that our website is up and ready for you: steptap.com

First visit? Let me tell you why we are so excited. Steptap makes how-to writing easy. We have created a hassle-free way to create and share step-based how-to instructions. These how-tos are called steplists. We think they are aptly named because each is comprised of a list of steps showing how to do something.

Go ahead, visit our site right now for easy how-to writing. You can make your first steplist in minutes. Visit steptap.com and open a free account. Click Create in the upper right hand corner and follow the prompts. First you enter the items you will need. Then type in each step in order. Add photos or video (or even just a segment of a video). Done!

Why is Steptap the best way to create instructions?

  • Steplists make how-to writing easy
  • Each steplist is a shareable page indexed by search engines
  • Steplists can be embedded in your blog
  • Steplists are automatically saved in your Steptap account for storage and easy access
  • Steplists are mobile
  • Steplists can be instantly shared to your social networks
  • Steplists are easy for users to follow – they can start, stop, and move around easily
  • Steplists are to-the-point – they don’t contain irrelevant information
  • Steplists require no printing
  • Steplists can be easily updated
  • Steplists can be integrated with Pinterest, YouTube, Twitter, Facebook, or your company website
  • Each steplist generates a corresponding QR code (that square, blotchy, black and white image that you scan with your smartphone) that can be printed on packaging, labels, or marketing materials

Check back soon for the latest Steptap news.

Steptap: The Easiest Way to Share Your Know-How

steptap-create-build-do-fixWhat is Steptap? —Steptap makes it easy to create and share your know-how by helping you make easy-to-follow step-by-step instructions that you can share socially, from your blog, or on your packaging.

Create to-the-point instructions (called steplists) in minutes. Then share – on Pinterest, Facebook, Twitter, YouTube – anywhere you want. Put your how-to steplists on your business website to show your customers how to use your products, how to build a project, or how to fix something.

Steptap is the best way to show your Pinterest followers how to make that wonderful idea you just posted. Create steplists for your crafts, recipes, DIY projects, – everything you pin! Your followers click on the steplist for instructions right on the pin. Or, they can download the Steptap mobile app and have the how-tos on their mobile device, right where they need it.

How To Make A Steplist:

  1. Go to steptap.com and create a free account.
  2. Visit your Create page.
  3. Name your steplist.
  4. List the things you will need for the project.
  5. Enter each step, one at a time, and estimate the time each will take.
  6. Add a photo or video if you want.
  7. Done!

Each steplist is a self-contained set of instructions that can be stored, organized, and accessed in your Steptap account.

More importantly, each steplist is a shareable page that you can find in search engines, share to social networks, embed in your blog or include on your product packaging.

Share your steplist with your friends, your customers, your Pinterest followers. Post it to your business website, your Facebook page, Twitter, Google+ or anywhere you want to share.

If you are an expert – whether it’s gardening, computer repair or dog training – increase your credibility with Steptap. Steplists are straightforward and succinct. They include exactly what your followers, customers, or social media contacts need to do so they can get it done and get on with their day.

Visit http://steptap.com and start your free account today!