All posts by Cary Snowden

Cary Snowden is the creator of Steptap, the easiest way to create and share how-to instructions.

Content Marketing For Business In Three Parts

Content Torn Paper ConceptBusiness content marketing is reaching the upper limits of buzz these days. Everyone is talking about it with the sudden realization that while content is king, it needs to have a purpose within a business marketing strategy or it really isn’t much more than a waste of time.

CMOs, in particular, are beginning to look at content with renewed scrutiny; costs are increasing but ROI is diminishing. The promise of “post it and they will come” is losing ground to the need for Customer Engagement; the art of connecting to customers with content they are proactively looking for.

SEO, once the darling of web-based marketing, is taking a hit from search engine updates like Penguin, and “experts” are scrambling while businesses crumble.

A well-crafted content marketing strategy focuses on attracting new customers, converting their interest into a sale, and validating their decision with positive reinforcement. These are the basics that break down into an avalanche of options that require careful consideration when assembling the right mix of content for your specific kind of business.

An Introduction to Effective Content Marketing

This is the introduction to a three-part analysis on building an effective content marketing strategy.

I will cover three key areas of content marketing:

  1. Content Marketing Objectives: The areas you need to know that content marketing can affect, and how.
  2. Content Marketing Categories: The primary categories of online marketing content and why you should cover all three.
  3. Content Marketing Types: A comprehensive list of the types of content you can choose from to round out your content marketing campaign complete with a few tips on how to make them more effective.

Content marketing is a critical business facet; there is no question about it. 90% of businesses use content marketing, but the question is whether they are using it effectively to reach the right audience at the right time with the right message. It gets complicated, quick.

Understanding the basics will give you a leg up in your strategy building efforts, and will help you improve your bottom line with tangible benefits that can be included in your next quarterly review.

Steptap creates engaging how-to content that shows prospects how to use your products for a solution they want to solve right now.
Visit http://steptap.com to create your own free account right now.

Featured Steplist: How To Fix The Sound On Your iPad

how-to-fix-the-sound-on-your-ipadListPipe recently received a call from a customer who was having trouble getting their app to play sound. This is a problem a few customers have had in the past and the solution had to do with adjusting the Slide Switch settings on the device.

http://steptap.com/How-To-Fix-The-Sound-On-Your-IPad

ListPipe decided it would be a good idea to create a new steplist to share the steps required to solve the problem.

“It only took a few minutes, and we now have a branded, sharable list of steps that future customers can use to quickly solve the problem.” -Allanna, ListPipe Customer Support.

If you are having trouble with sound on your iPad, try How To Fix The Sound On Your iPad.

How To Steptap

steptap-bugWe are working on a new social sharing site that will make it easy to create and share how-to instructions on everything from building a birdhouse to installing a new thermostat.

Create and collect your favorite lists of instructions in your own free account and never spend time looking for them again.

Next time you change the air filter in your heater,  change the battery in your dive watch, or install a new sprinkler head, look to Steptap for get-to-the-point instructions.

With Steptap mobile, you can get the instructions right where you need them in an easy-to-read format. No more running up and down the stairs to review complicated instructions on your desktop.

If you have something to share with the world, whether a craft you posted to Pinterest, or instructions on how to use the new widget your company produces, Steptap makes it easy to create and share with social sharing buttons, embeddable links, short links and even QR Codes that are ready to print on your packaging and promotions.

We’re putting the finishing touches on our first public beta. Watch this space for more information coming soon.